Instagram Reels is the newest feature from the platform in competition with TikTok. Find out how to successfully navigate the feature to boost your brand in a creative way.
In this article, we break down the Facebook Algorithm and how you can use it to stay on top of your audience’s News Feeds.
Looking to step-up your advertising game? Use the Facebook Ad Library! We’ll teach you how to use this tool to improve your campaigns.
If you are looking to start Pinterest ads, then you should really read this guide!
Tik Tok is the hype right now. We’ve made this complete guide to help brands get results fast!
When it comes to Facebook pixel, the Facebook pixel helper is really important to make sure everything is set up correctly.
Here are 12 statistics that prove email marketing is still one of the most effective ways to market to your target audience.
Advertising on Twitter is important for marketers. If you need inspiration for your next campaign check out our list of Twitter ad examples.
Here are 30 Instagram statistics you need to know to create a lasting presence on one of the biggest social media platforms in the world.
Instagram Stories is a great way to grow your business. Check out this guide to find out how to get started!
If you are wonderful what all successful companies have in common then look no more!
Here we list the top five core elements of web design that are actually really simple to refresh.
In this article, we share 5 ways to adapt your social media strategy during the pandemic.
Wondering if email marketing is worth the effort? There’s no better way than to look at ROI!
These are thirty statistics on social media marketing that will show how businesses need to embrace social media.
If you are looking for COVID-19 help for your web development, this article will help you out!
If you are wondering which LinkedIn ads dimensions you need for your ads, look no more!
Here are 12 things you should include in your next eCommerce Facebook Ad campaign, complete with examples of brands that have had success with them in the past.
If you run a real estate business, then Instagram should be your ally. See those tips to level up your results!
Brands get new customer’s by communicating with prospects and social messaging apps can help them do just that!
A strong eCommerce advertising strategy can make or break your company. This guide can help!
SEO, SEM, and PPC are industry terms that often get confused. It is important to understand the differences.
If you are doing any marketing with Facebook ads, then this update is a must to deliver results!
We chose the best Instagram ads throughout the year and provided an in-depth analysis as to why they are working.
Fashion has always been one of the fastest-growing eCommerce industry. Fashion brands have been using Facebook ads to increase their sales, customer loyalty and repeat
When it comes to Facebook ads, it’s nothing new that creating relevant Facebook ad creative has a big impact on your results. Most would believe
With the launch of the Facebook Marketplace for Business, brands can access a very tangible traffic source that converts!
LinkedIn ads are quite powerful to grow businesses. Take inspiration from these awesome LinkedIn ad examples!
Social media marketing is definitely a very important part of today’s business. It can help companies grow in a lot of different ways!
Most small business don’t realize that they have a social media advantage over other brands.
Email marketing is a digital marketing strategy where businesses send emails to customers and prospects.
In a sea of Youtube creators and brands it’s important to know how to stand out. Check out these tips on how to promote your Youtube Channel.
Facebook Ads and Google Ads are two of the biggest platforms. As a business its important to know the differences between the two in order to decide which platform to use.
Instagram is one of the best platforms to advertise on because of engagement. But what is the true cost?
When it comes to marketing, your positioning is really important. It’s how clear your message is and how well you communicate it to your audience!
The Instagram verification badge is a marketer’s dream. The badge has many benefits, but there are steps you must follow to become verified.
Instagram Shop is the latest e-commerce tool that is set to transform how businesses sell and market products.
Web marketing is our favourite our growing companies. We’ve worked with companies of many size and achieved impressive growth thanks to web marketing.
We take a look at Microsoft Advertising, formerly known as Bing Ads, and how it compares to Google Ads so you can decide what strategy fits your needs best.
If you can’t access a Google ads account, you won’t be able to do much. Giving or receiving your access is crucial.
If you are using your Google Analytics account for your CRO, then you are pretty much like most CRO agencies. When it comes to Google
When it comes to audits, a Google Analytics audit is one of the most powerful to make sure you are getting accurate data. If your
Keen is an application Google has created that is a curated home to grow, share, and find new interests.
We handpicked the best 99 Facebook ad examples we found in the Facebook Ad Library and gave you insights into why they were working.
SEO is probably the best long term strategy to grow your business with a strong stream of qualified leads. You can grow your sales & leads month over month!
Digital advertising is the best marketing channel to grow your business. You can generate results with any marketing budget and we’ve done it at SH1FT!
When it comes to growing your small business, there’s no better route than putting your efforts into advertising to grow your sales & leads.
Dynamic Creative Optimization is an amazing Facebook ads feature to improve your return on ad spend!
Content marketing is extremely important for brands of today, but it’s often hard to get your content seen. Here comes Facebook ads!
When it comes to Facebook ads, advertisers are often underutilizing Facebook’s geo targeting feature. It’s a fact!
If you are just boosting your Facebook post, you might be missing out on way better results than you are getting!
Knowing the difference between a Facebook ad campaign, ad-set and ad is probably the most important thing to get results with Facebook advertising.
When it comes to real estate, Facebook ads can truly be one of your most trusted allies. Most real estate agents post on social media
So if you want to use Facebook to improve your e-commerce sales, you should consider Facebook Ads. That means paying money for ads. But …
Ever wondered why your CPA was going up when scaling your Facebook ads? It’s the Breakdown Effect.
Instagram ad targeting can make or break your Instagram advertising campaign.
When it comes to Facebook, video ads can really take your performance to the next level if done well!
If you aren’t aware of Facebook Power 5, you are missing out on some tremendous Facebook ads results for your brand!
When it comes to social media marketing, it’s no surprise to think of Facebook ads right away. Facebook ads can allow companies to generate more
Wondering how Instagram promotions work compared to Instagram ads? We got you covered.
What is an SEO Company? SEO Companies offer optimization of your website and it’s content to generate more sales, leads and traffic for your …
How to create a group on Facebook. Before you can fill your Facebook group with members, you should probably create the actual group.
In simple words, your conversion rate is the percentage of visitors to your website or landing page that convert (aka, do what you want them to do).
As a small business owner, one of the wisest decisions you can make is to hire a Facebook Ads expert.
Social media management is the art of creating, publishing, promoting, and managing content across social media channels.
When it comes to Facebook location targeting, there are a lot of features most experienced advertisers are still not using.
Facebook ad design hacks we learned from spending $1.5M+ campaign budget. See 27 tips for better Facebook and Instagram ad designs.
The Facebook Business Manager has been created with the goal of making your Facebook ads account and Facebook pages more safe.
When it comes to Facebook reach, you can get organic reach, viral reach, non viral reach and paid reach.
To create, manage and optimize your Facebook ads you’ll need to fully understand how the Facebook ads manager works.
Studies and data indicate social media can help your site rank better in SEO, but Google says social media isn’t a ranking factor. What’s the truth?
The Instagram creator studio was born after the Facebook creator studio but still has a lot to offer if you know how to use it.
You probably heard about the new Creator studio well it’s live and there are tons of awesome features you should know about.
Adding a Facebook login on your website can be a really good strategy if your goal is to retarget them more efficiently by gathering more data.
There has been quite some confusion around what Google Now is. People think the best description is that it’s Google’s version of Siri, but it’s more.
If you’ve been keeping up with Facebook ads updates recently, you’ve probably heard the acronym CBO (Campaign Budget Optimization).
Facebook has unveiled a new 3D photo option to simulate depth in images. Learn how it works and how to do it here!
Are you actively looking to increase your Facebook ads ROI? We made a monthly feed with all the updates you need to get better results.
By creating Facebook automated rules, your Facebook ads will automatically scale, stop or keep going based on rules you create yourself.
These are our favourite Facebook ads strategies for eCommerce that have the highest impact. If you aren’t doing those, you are missing out.
Wondering what CPC, CPM, CPA & CPL mean for PPC and if they matter at all? In this article, we cover everything including what you should do.
What are the mysterious Facebook dark posts? We cover everything you need to know, including your dinner.
We are happy to announce that we were selected to be part of Clutch’s best marketing agency list in Canada for 2020.
Looking for the most in depth Facebook Instant Experience ad guide to get Facebook ads results?
If you just want to have a Facebook retargeting campaign running as fast as possible? We got you covered with our 5-step process.
This article will bring you closer to mastering the Facebook business manager that we know today.
What is Facebook ad frequency anyways? Should you care, and most importantly what should you do about it. We answer all of that in this article.
The best audiences to target on Facebook are always inside Facebook custom audiences. This is why we made the most in-depth article on how you could master these audiences
We crafted, for you, a breakdown of the cost of advertising on Facebook in 2020 and what factors influence it.
We chose the best Facebook retargeting ideas and exactly how to create each one of them in the business manager.
What is CRO? It’s the most important statistic in your marketing strategy. Learn how to implement it in your business in this article.
We’ve created a step-by-step guide on how to create a landing page that converts along with design and sales tips.
Need to install your pixel on your WordPress website to track your sales or leads? We show you 3 ways to do it smoothly without any problems.
Want to know every single tool you could possibly use all in the same place? We made a list of what we thought were worthy Facebook marketing tools.
We chose the best 24 Facebook video ads we’ve ever seen and explained exactly why they worked and how you can replicate their success.
We chose 16 great landing page design examples with an in depth analysis for your inspiration in 2020.
We dove into negative keywords to deliver the most complete and up-to-date article to improve your return on on PPC ad spend.
We dive deep into google analytics and all the possible functions you can use it with to truly increase the revenue of your business from solid data.
We handpicked the 40 most valuable Facebook statistics that marketers need to know for 2020.
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Keywords, PPC research, performance, traffic and more...
Inbound marketing, design plans, A/B tests, CRO ideas...
Our fee in relation to your ad spend and your ROI.
