When it comes to Facebook ad
examples, you often get the illusion that you have two options.
You could either model your ads based on a successful brand or you could try to create something from your own ideas.
In our opinion, you should follow the best practices, see what your competitors are doing while adding your personal touch. The best ads come from a mix of both worlds.
This is what we recommend to our clients based on Facebook’s new Power5. If you are interested in getting your personalized Facebook ads strategy, you can hit the button “GET PROPOSAL” at the end of this article.
Facebook ads can feel like winning the lottery or diving into a black hole. The reasons are, you can spend as much as you want and still find it hard to make a profit.
This is why we’ve created a list of Facebook ads we think will truly help inspire your path towards crafting profitable Facebook ads creative.
What about the Facebook Ad Library?
This article can’t exist without mentioning the new Facebook ad library. In order to improve the transparency on Facebook, you can now see all the ads that are run on any Facebook page at any given time.
This is what Facebook has to say about it: ” The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products, including Instagram. Anyone can explore the Library, with or without a Facebook or Instagram account. You can access all active ads, even ones that might not have been shown to you because you weren’t part of an advertiser’s intended audience.”
Just keep in mind that if an ad is not active anymore, then you won’t see it. It’s really just to show you the active ads running at the time you chose to look.
What does the Facebook ad library mean for marketers? It’s now easier to take inspiration from other brands which I think is nice, but it can also create this flow of copycats. We feel that since marketers can now do that, they try to copy other brands less and actually stand out. It’s not so bad after all.
How does Facebook ad library work? Head over to the Facebook ad library and then enter the Facebook page in question. Make sure you have your ad blocker turned off otherwise it won’t work.
The fact that the Facebook ads library is available makes this article even more crucial because telling the good ads from the bad ads is your key to success!
Hot tip ?️: before you start any Facebook ads, make sure you’ve installed your Facebook pixel to track conversions.
Table of content
1. Gymshark’s Blackout Video – Purely Exciting
Just in case this ad link doesn’t work anymore, it’s a video of Gymshark’s ambassadors fighting to buy GymSharks clothing where they finally end up in line to buy what they gathered.
We love this Facebook ad example because it showcases Gymshark’s ambassadors which their customers love and it brings the main emotion of Black Friday which is excitement.
People are excited to get what they want to get for a steep discount, period.
This is why we believe this Facebook ad example to be one you’ll want to steal.
1. The first word is Blackout: Gymshark has been talking about the Blackout for over a month now. It’s everywhere: on their Instagram page, Facebook page, email newsletter and website. Creating a memorable name for your Black Friday sale and writing it right at the beginning of your Facebook ad brings clarity as to what the ad is about.
2. Clear benefits of buying now: Gymshark clearly states the main reason why they run their advertising, it’s because there’s a 50% off sale with free shipping and that you can buy now and pay later with Afterpay. Showcasing the benefits your customers want right away in your ad copy makes them salivate for more.
3. The video ad is purely smart: Gymshark’s video with their brand ambassadors is genius. Most people buy Gymshark’s clothing because they love the Instagram influencers wearing them. Furthermore, it plays in the mind of the consumers: if the ambassadors are fighting to buy clothing, so should the customers.
2. CoSchedule’s benefit-driven advertising
For those who don’t know CoSchedule, it’s a company that sells a project management software. All their ads focus on the benefits their customers experience when they use their product.
We took this ad as part of our Facebook ad examples because it is extremely simple, yet the design is attractive and you can clearly convince yourself that this tool could help you out.
Let’s be honest, who wouldn’t want to “maximize project output“?
1. Design that sparks curiosity: CoSchedule’s design is ridiculously simple, yet it sparks curiosity. Why? Well, the graphic design represents something we think we understand. It seems like something goes in and comes out. The simple fact that we want to question the meaning of this drawing will push us to read the rest of the ad.
2. Give the end benefit: as you can see at the bottom left, it’s written: “maximize project output”. This makes us wonder what maximizes the output of our projects and this is definitely the main reason certain people are looking at using CoSchedule. Telling people clearly the main thing that your product or service does help you filter people right out of the gate.
3. Clear Call-To-Action: this is clearly an ad for people who already know about CoSchedule, probably for those who were on the verge of “booking a demo”. This call-to-action is clear; on the picture and at the bottom left which lets your customers know exactly what their next step is.
3. Quickbooks knows what you want
For those who don’t know Quickbooks, it’s accounting software for small businesses and self-employed individuals.
We think this is a great addition to our Facebook ad examples, because of their smart us of the carrousel Facebook ad format as well as their strong emphasis on the benefits of using their software.
We won’t lie, we also like the fact that it’s written save 50%.
1. Great deal: the most attractive feature of this Facebook ad example is 50% off. Let’s be honest, that’s a huge discount and anyone interested in joining Quickbooks would clearly jump in on the opportunity.
2. Strong benefit: the benefit can’t be clearer. You can manage your business anywhere at any time with Quickbooks and that’s exactly why people like using their software. They just need their phone and the internet.
3. Original visual: having a small image next to a big image is a curious way of using the carousel format. It’s important to be different from your Facebook ads creative, otherwise, people will just pass right by your ad and you won’t even get clicks.
4. MVMT is always standing out
MVMT is a watch company located in the United States. Their slogan is “a watch that doesn’t break the bank”. Their brand grew entirely from social media which is why we picked one of their ad as part of our Facebook ad examples.
Apart from having a style of their own, MVMT hasn’t changed its Facebook ads strategy since its debut. You’ll see no call-to-action button, a big picture, a one-liner ad copy and a call-to-action in the ad copy.
1. High-quality picture: MVMT always has amazing pictures on their Facebook ads and this is very important. They are selling “cheap luxury” where their goal is to make their customers picture themselves feeling different when wearing their product.
2. Emphasis on the product’s features: this is something really important when you are selling a physical product that has the purpose of looking good. Watches aren’t really “useful” anymore, they are fashion accessories. By showing the product at the center of the ad, it makes it clear what the ad is about.
3. Well designed ad copy: as I mentioned earlier, MVMT hasn’t changed its strategy. They like to keep their ad copy short and sweet and there’s a reason why. The true strength of their ad is the picture, and too much text would make Facebook users not focus on the right thing.
5. Nike’s straight to the point Facebook ad
We’ve added this ad to our Facebook ad examples because the call-to-action and the benefits are clear as day. We need to not forget that advertising’s goal is to share a message with the right people, and the right people will jump on a 50% offer.
Of course, Nike’s logo makes people buy without even thinking, but it’s interesting to see that even a brand as big as Nike does the same thing as other brands, giving a discount.
1. Clear call-to-action: it seems that Nike wants you to know that they are having a 50% off sale right now. It’s written on the picture and at the bottom right. They know that 50% off is a really attractive offer and they showcase it in as many places as possible, smart.
2. Simple design: now this is a touchy subject because we can argue that everybody already knows what Nike is. You might want to create an ad with such a simple design as stating you are selling your products at 50% off only to people that know about your brand. This is clearly a contextual ad.
3. Discount code method: people love discounts, I mean why not getting something for less money than what others usually pay for? If you are running a sale we urge you to try to make it clearer in your ads, your revenue will thank you.
6. Slack knows you need to stay organized
Slack is a communication software for companies. Remember when you used to send emails back and forth to get an answer for something? Well, you don’t need to anymore, because you can talk in a more seamless and organized way.
We’ve added this ad to our Facebook ad examples list because we like Slack’s branded, solution-oriented ad.
They tell you why people love their software & which problem it resolves while keeping their branding intact.
1. Keep your branding intact: it’s important that with time people recognize your brand just by looking at your design and Slack has done just that. They’ve been using their purple and multicolour logo for a long time. For that reason, people know that when they see one of those in an ad, it’s Slack.
2. Express the problem you resolve: Slack is helping you “break out of the inbox and keep conversations organized in Slack”. Essentially, communication can be super complicated in companies (and annoying). By stating that problems that a lot of business owners have, Slack makes their potential customers more curious.
3. Use the right colours: every colour evokes different meanings for people. For example, Slack’s purple evokes peacefulness with the tint of blue and action with its tint of red, according to Bourn Creative.
7. Fashion Nova’s product-driven Facebook ad
Fashion Nova is a fashion company that originally started by creating clothing for afro American plus size women. They then expanded into the men’s fashion markets because of their amazing success.
This is ad is part of our Facebook ad examples because it showcases a product on model resembling the brand’s customer avatar and they’ve got some strong A/B testing going on with 6 products on rotation.
1. A big product-oriented picture: this Facebook ad, like the MVMT example above, clearly shows the product being sold which is honestly the most important rule when it comes to selling fashion on Facebook ads (or any other medium maybe).
2. Strong A/B tests of products: they are currently testing 6 different pictures for the same ad and this is highly recommended when trying any ad. The truth is we (almost) never know which ad creative will best perform, so it’s key to A/B test as much as possible.
3. Well-known emoji’s of Fashion Nova: Fashion Nova has been using the emoji’s since the beginning and it has made their brand quite recognizable. This helps consumers spot a Fashion Nova’s Facebook ad from a mile away and ensures they stay in their consumer’s minds.
8. Porsche’s funky Facebook ad example
Porsche is one of the most luxurious car company in the world. They’ve started a magazine called Type 7 and are now promoting it to gain subscribers.
We’ve added this Facebook ad example to our list because it has a creative that truly stands out and the copywriting is focused on eliciting emotions & connecting with their customer’s values.
1. Funky standing out creative: in fact, the creative used in this picture can’t stand out more than it already is. All the colours are used here and it works because the first step in getting people to read your ad is to make them stop scrolling in their feed by catching their attention. Mission accomplished Porsche.
2. Relevant call-to-action: The call-to-action in this ad is very clear, “subscribe”. This helps people know what their next step should be if they connect with the Facebook ad copy which we’ll talk about below.
3. Eliciting people’s emotions and values: “Do you like the outstanding?” The Facebook ad copy used by Porsche is trying to connect with their customers by seeing if the brand’s values connect with the ones of their customers. This is a great strategy because people act according to their values.
9. Trello’s project management advertising
Trello is a project management software for any business that wants to level their efficiency and organization. They have a mobile and desktop app ready to use.
We added this ad to our Facebook ads example list because it has a really good slogan “turn meetings into do-ings” and their ad creative is really congruent to the other ads they are running.
1. Sleek slogan: Trello’s slogan “turn meetings into do-ings” is very appealing, because their customer avatar can surely relate to doing unproductive meetings where you end up not knowing the exact plan of action. This truly resolves a business problem.
2. Congruent Facebook ad creative: the orange pinkish background and the people working at the table are used in more than one of Trello’s Facebook ads. Using the same type of ad creative across multiple ads makes people recognize your brand, and, as we’ve seen so far, this has a very big impact on results.
3. No obligation call-to-action: we believe Trello’s call-to-action of “try it now” to be very strong because Trello has a free plan. If people can truly try your product for free, they have no reason to not do so and you should tell them.
10. Shopify’s helpful Facebook ad
Shopify is a really easy-to-use eCommerce platform that helps entrepreneurs create their own stores and manage them very easily. Their content strategy revolves around helping business owners in general.
We’ve added this ad to ou Facebook ad examples because it is congruent with Shopify’s content strategy, message and the call-to-action is really attractive.
1. Use your logo often: as you can see, Shopify’s logo is in the image as well as in the page logo. This truly helps in making sure people recognize you or will recognize you in the future.
2. Link your product to a mass desire: most people want to make money and would also love to do what they love as a living. Shopify knows that and they’ve used this desire to link it to their product. This is probably the most powerful way of doing marketing.
3. Let people dream: the use in their Facebook ads image of “craft your business your way” helps the consumer imagine himself doing things exactly as they want. That sentence makes the “entrepreneur” customer avatar of Shopify want to get over the fence and start using Shopify.
11. Pura Vida’s authentic Facebook ad example
Pura Vida is an authentic brand selling fashionable bracelets for those who feel exotic.
We’ve added this story ad to our Facebook ads examples list because the picture is really captivating and the writing space is well utilized. We know they run this campaign as an Instagram story as well, but… we couldn’t resist.
1. Show your product in a creative way: it’s creative to showcase around 20 bracelets in one picture, but it also helps standing out. People are tired of seeing the same images over and over again, be creative.
2. Optimize your font size: we can ignore the big 50% OFF and there’s a reason why it has to be center of the ad. Making your most important message in a different colour and bigger font can make a huge difference in terms of clarity.
3. Show the essence of your brand: this might seem like a complicated concept, but it’s not.
This picture is very revealing and attracts exactly who Pura Vida wants. From the image Pura Vida has used, we can start seeing who their customer avatars are: surf, Bali, and travellers.
12. Sephora’s creative Facebook ad
Sephora is a French multinational chain of personal care and beauty stores. They have a very unique social media content strategy.
We chose this ad for our Facebook ads example list because Sephora shows their card physically and has a mystery focused copywriting.
1. Physical view of gift card: showing the physical aspect of a gift card is one of the best ways of selling because people love receiving physical things. It helps people picture what it’d be like to own one.
2. Mysterious-driven headline: “it’s better on the inside” is a great tagline to get people to wonder what it’s like on the inside. It also gets people asking what are those members-only benefits and getting people to ask questions is the best way to get people to take the next step, visit your website.
3. Exclusivity & access: Sephora’s tagline is really good because it makes it seem like there are two worlds: those inside and those outside. Those inside feel like they are one step above the others and that’s exactly what Sephora is selling, access.
13. Dollar Shave Club’s funny angles
Dollar Shave Club is a company selling grooming products as a subscription. They are really well known for their funny advertising called “Our Blades Are F*** Great”.
We’ve added this ad to our Facebook ads examples list because it’s product-focused image is super native and has a clear explanation of what the ad is selling.
1. Be congruent with your brand: as you probably saw, Dollar Shave Club love using humour in their advertising and people take it the wrong way. Seeing them having success doesn’t mean you should add humour to your brand, you have to remain congruent with your brand.
Be who you are and a thousand times. It’s key to be polarizing as a brand, otherwise, you won’t stand out in this red ocean of businesses.
2. Show what’s in the box: if you are selling a subscription box or any bundle of products, you must showcase them all together for your customers to see.
People make a lot of decisions based on visuals because an image says a thousand words.
3. Make them feel like they get it all: the use “everything you need in your bathroom” and “ultimate shave gift” makes people feel like getting your product is everything they need.
People want to buy the most useful product. Feeling like a product is complete reassures the customer in the sales process.
14. EA Sports, it’s in the game
EA Sports FIFA is the number one soccer video game in the entire world. If you play soccer, you must give a try to this video game.
We’ve added their video ad to our Facebook ad examples list because their video is very entertaining, dynamic and focused on experience.
1. About entertainment: let’s not forget that Facebook ads are made to entertain people who scroll. Social media is made like Netflix, to binge-watch but in this case scroll.
Your goal is to captivate people. EA Sports created a very unique and dynamic video that does just that.
2. Make it an experience: your Facebook ad should make people enter your world. It should make them picture what it’s like owning your product.
By seeing the soccer players in the video game, the people who see EA Sports FIFA’s Facebook ad will be able to picture themselves playing the game.
3. No ad copy strategy: some will think EA Sports forgot to add copy. Common? They have tons of money to hire the best agencies, this is all calculated.
All the power of the ad is in the image. Sometimes adding no copy can help people focus on the video or the image itself. I would recommend a very strong video if you do so.
15. Doordash’s restaurants Facebook ad example
Doordash is a food delivery company just like Uber Eats. Just like any double-sided customer company, they must do advertising to bring in restaurants et consumers.
We chose this ad for our Facebook ads example list because the ad focuses on a great offer and it is a very niche ad.
1. About nice audiences: this ad was made for restaurant owners that want to increase their source of revenue. When you are targeting a certain segment, it’s important to identify it as clearly as possible.
In this case, Doordash used a question mark at the beginning and the words “your restaurant” twice in their ad (image and copy).
2. Free trials offer: this type of offer will always be part of the greatest type of offers for SaaS because people can try before they purchase. In fact, more and more companies are using this model like Frank & Oak selling clothing.
3. Question mark: having a question mark in your ad copy is one of the best ways to make people stop. Questions make people think and when people think, they stop scrolling.
16. Calm, just helping you out
Calm is a mobile app that helps you stay calm through meditation and sleep. In other words, they strive to help people reduce their anxiety or feel better in general.
We’ve added this ad to our Facebook ads example list because it’s a very creative way of showing how the app can help people which creates goodwill. In fact, they are actually helping people buy them just reading what’s on the image.
1. Make your content native: this picture is really native. We see tons of similar pictures on social media these days. Making your advertising appear like a normal should be the goal here.
2. Create helpful content (goodwill): creating Facebook ads that actually help your consumers is one of the strongest ways of creating an awesome relationship with your customers. Helping people is also one of the best ways of making friends, the same principle goes into business.
3. Show social proof: people don’t know your brand, even less if it is legitimate. Showing social proof signals such as awards or certifications can really help your brand get seen as a serious consideration.
17. Leadpages freebie lead Facebook ad example
LeadPages is a landing page design software with a lot of functionalities such as analytics, A/B testing and so on.
We’ve chosen this Facebook ad as an example because it’s a really great example of lead generation advertising. LeadPages gives their customer avatar (business owners) a checklist to help them launch their holiday campaigns.
1. Give give give: giving free content to your customers is a really good way of starting a relationship. Again, it’s like saying “hey, let me help you.”
Leadpages created a checklist to help you reach your potential in your holiday sales campaign for free. It’s pretty hard to say no.
2. Checklists as freebies: checklists are a really good freebie for Facebook because it’s easily consumable and focused on taking action. People want content that is fast to consume.
In this article, you probably skimmed. In fact, you probably will never read this paragraph. If you do, let us know.
3. Keyword repetition: as you can see, the words holiday campaigns are everywhere. Repeating the keyword helps people who skim know what the ad is about faster and thus creates a filter.
This filter will either attract or push away the people who see your ad. This really helps Facebook show your ad to the right people and increase your CTR.
18. Design Pickle’s no bullshit Facebook ad example
Design Pickle is a company that offers a service of unlimited graphic design for other business owners who require such a need.
After watching their entire ad library, we’ve decided to pick this Facebook ad as an example for the others.
Why? Business owners love a no-bullshit talk because they hate wasting time. This ad is a great example of being polarizing, meaning having people love you or hate you.
1. Strong congruent colour: the pink clearly stands out in a social feed and the poop emoji is congruent to social media. If this colour and this poop emoji fit your brand, then go ahead.
Make sure that you pick a colour and an emoji that represents your brand because, beyond your conversions, your image is at play. That’s why the same creative could crush it for a brand but completely suck for another.
2. Straight to the point: is your design shit? This could be a good strategy, but be careful to not be too polarizing. If you make your customers have too many emotions in the sales process, it could reduce your conversion rate.
3. Strong guarantee game: showing your guarantee inside your ad is a great way of pushing people over the edge to buy your product.
I would recommend to add it later down the funnel, maybe in your Facebook retargeting campaign, but not to advertise to a cold audience.
Making too much effort to push people to buy too early devalues your product.
19. Mailchimp’s “now what?” Facebook ad example
Mailchimp is an all-in-one marketing platform, though originally focused more on email marketing. They are a great solution for companies getting initially started with email marketing.
We’ve chosen this Facebook ad as an example because the video is dynamic and uses a growing metric, which business owners love to see.
1. Growing metrics: if you can quantify the results that people get from your product or service, make sure you show it to people. In this case, people can grow their subscriber count when using Mailchimp.
2. Product experience: showing people what it’s like using your platform is important, but what’s even smarter is showing a “positive” experience in your Facebook ad.
In this example, Mailchimp shows someone’s account that has a growing number of subscribers which for business owners is a positive experience.
3. Video thumbnail importance: the thumbnail of your video ad is very important and can drastically change your results. It’s why testing multiple thumbnails on your best performing video is key. The yellow background with a number seems to work well for Mailchimp.
20. Blinkist sleek carousel Facebook ad example
Blinkist is a book summary software that allows reading more than 300,000 in 15 minutes or less. They have a really great branding design.
We chose this carousel ad to add in our Facebook ad examples list because the pictures have an awesome design and the call-to-action is really adapted to every book.
1. Unique design: being unique with your design is key. As you can see, Blinkist created their own book covers. All these book covers have a different colour but keep the same template. It’s very pleasing to the eye.
2. Brand congruence: all the design created in this ad is congruent to the Blinkist brand. The logo, the book covers, the time on the right and that truly helps to improve your brand image & congruence.
3. Show what you got: using the text space to write the amount of time it takes for people to read their book summaries is very smart. People use Blinkist to read faster and this ad truly shows that.
21. Intercom’s value-added advertising
Intercom is a SaaS company offering custom bots for your website. They have one of the most customizable bots which classify them as a market leader.
We’ve handpicked this ad for our Facebook ad examples list, because of the strong benefits-driven ad copy and image.
1. Benefit ad copy: make sure people know the benefits of using your product or service. You might know why your product is awesome by heart, but others don’t. Never forget that.
2. Call-to-action in the image: adding your call-to-action in the image of your Facebook ad can help people take the next step. In fact, it helps people understand what is the message your ad aims to bring which will really help your results.
3. Educating people: at the bottom of the ad, Intercom has written: “Bots by you, to scale every part of your business”. This sentence helps people understand that a bot can help to scale your business, and for some, that’s enough to be curious.
22. NYT “the truth” Facebook ad example
The New York Times always had one of the strongest copywriting in the game.
We’ve chosen this ad amongst all their Facebook ad examples because the copy talks about a movement, and why you should support it.
Let’s be honest, creating a movement is one of the strongest ways of getting people to become your customers.
1. Using a mass desire: one of the best ways of selling something isn’t to create a new desire, it’s to take a desire people have and linking it to your product or service. People want the truth, and the NYT is offering it.
2. Creating a movement: this can be a really good strategy because when people buy a product or service, they often buy into an idea, a movement. Adding a movement around your product or service can help you attract a bigger following of supporters and customers.
3. Vary the copy: every text space has a different ad copy in this Facebook ad, but they all mean the same thing. Showcasing your message from different angles can help in making sure people truly understand your ad copy.
It also allows you to show different segments of the same message you are trying to give. Only use this if your message is somewhat general.
23. Join Starbuck for life
Starbucks is the company selling $5 macchiato grande. They are well-known for having the highest margin on late ever seen in the industry.
Enough joking, we took this ad to our Facebook ad examples list, because the penguin image is really compelling and it has a great offer to push people to download an app.
1. Using a mascot: having an animal in your advertising can bring different emotions and meanings based on the audience you are targeting. It can be a great way to connect with your audience because you are showing them something they already know and can now associate with your brand.
2. For life offer: this is probably one of the most attractive offers anybody could give, BUT not everybody can give it. If you have a SaaS or a tool, and you can give a lifetime subscription, this might be a good promotional offer to run.
3. Install now call-to-action: this CTA is really good for mobile apps. This ad is about downloading the Starbucks mobile app. If you run an app, this is the CTA you need to use.
24. Canva’s great tagline
Canva is basically adobe illustrator for people with no design skills. It can greatly help to upgrade your design if you haven’t done any previously.
We’ve added this ad to our Facebook ad examples list because the text space is very well utilized and the copy is really good.
1. Motto ad copy: using a simple copy such as “give your feed a fetching new look” can really catch people’s attention. It’s hard to write a simple catchy sentence with only a few words, but when you find one that relates to your audience, it could be a game-changer.
2. Objection handling copy: maybe you thought you needed design skills to use Canva, but you don’t. If you know the biggest objection people have when they are about to buy your product or service, add it in your copy.
3. Use of the word free: using the word free works only if your stuff is truly free. Canva is actually giving access to people to their software for free, although they have bigger plans as well.
If your product or service is actually free, then you must add it to your copy. A lot of people like free things and it’d be a shame that they don’t know about your tool.
25. Asana’s metric oriented Facebook ad example
Asana is a work management tool just like Trello mentioned above.
We’ve picked this ad in our Facebook ad examples list because the use of a metric in the image brings curiosity and the ad copy is really congruent to the image.
The problem pointed in this ad is also well researched for Asana’s target market, because most companies spend way too much time organizing and planning.
In other words, this metric might be the wake-up call some business owners need to jump in and use Asana’s work management tool.
1. Using statistics in your creative: people love statistics because it can give them raw insights into what they should do. In this Facebook ad, Asana knows that the biggest problem they are solving is companies spending not enough time working because they aren’t organized. This metric truly resolves that problem.
2. Continuous text method: Most people first look at the big image and then read the copy which explains to them what the ad is about. This is why linking your image to the text above is a very smart way of engaging with your audience.
3. Simple creative: having a simple message in the image of your ad can get people curious. What is this number? What does it mean? That’s it, you’ve got them hooked.
26. HootSuite statistics approach
Hootsuite is a social media management tool geared towards helping businesses simplify the organization of their post.
We’ve singled out this ad from the many Facebook ad example we found because the ad shows statistics and then explains why it’s relevant to their customers.
A lot of companies give raw information, which adds no value. Insight is what truly brings value.
1. Using graphics & numbers: using graphics and numbers in the image can get people to stop and question what this means. Again, the goal of your image is to get people to stop and be curious.
2. Stating what matters: when you have something complicated in your image, make sure your ad copy simplifies it all. People have a short attention span and they want the consumer the information fast.
3. Giving insight: as stated above, numbers don’t give value, insight does. Creating a freebie that explains what to do with those metrics is where the real value is. People will expect it and you’ll lead fast.
27. Dropbox’s Product Feature Announcement
If you don’t already know, Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software.
We chose this ad as part of our Facebook ads example list for 2020 because it has great design, it focuses on important features and it has a great value proposition.
We must admit that we are digging Dropbox’s design in terms of congruence between colours and their simple ad copy. More and more we see short ad copies that convey the users to use the app which requires true expertise in advertising.
1. Strong colour palette: having a colour that is used through most of your creativity is a really good way to get recognized and also appealing to the eye. Not that we don’t like rainbow coloured ads but they do have a way of not giving your brand differentiation with other brands.
2. Focus on features: we hold the strong belief that most SaaS ads should focus on communicating the most important features. People buy software for their features, you are doing people a service by telling them which features your SaaS has.
3. Clear value proposition: having a picture with a computer mouse clicking on a feature that enables people to share their documents in Zoom or Slack and having an ad copy that clearly states it makes the ad very clear. Clarity is key because if people don’t understand your message, you already lost them.
28. Lightspeed’s Facebook Ad Helping Small Business
Lightspeed provides small and medium-sized retail and restaurant businesses with a point of sale solutions. There businesses using Lightspeed in over 100 countries.
We love this Facebook ad example because we find the image to be original, their statistics ad copy to be compelling and we love their focus on giving value first.
The funny thing is that the ad looks like an Instagram influencer’s picture which is really awesome since it makes it native. It’s blending right inside Facebook and Instagram.
1. Original image: the image chosen for this Facebook ad example is very native and blends right in your newsfeed. Native images are seen to perform way better with Facebook ads.
2. Opening statistics: starting your Facebook ad with a statistic is a good way of getting people to stop. Why? Because statistics are easily digestible and often give insight into a world of uncertainty.
3. Giving value: Lightspeed is focusing on helping out their clients by showing them how to set up a good referral program. More and more we see brands realizing that helping their customers is the best way of keeping and attracting new clients.
29. ASOS Talking About Sales
ASOS is a British online fashion and cosmetic retailer that sells over 850 brands as well as its own range of clothing and accessories.
We love this Facebook ad example because it has a straight to the point ad copy, looks native and it includes the price.
Again, we see a super simple ad copy. People seem to prefer that type of ad copy over long text that takes forever to read.
1. Direct ad copy: being as clear as possible in your ad copy is becoming more and more important with the number of ads people see every day. The goal here is to make your ad copy as digestible as a hot dog.
2. Native ad image: the image used in this ad can arguably be native. The picture of the girl looks like a picture an Instagram influencer could have taken. It’s a strong way of connecting with your audience.
3. Including your price: if you run an eCommerce, it’s a good idea to test adding your price to your ad. People are seeing Facebook feed more and more as a place to shop and giving them all the required information can truly help your revenue.
30. Amazon’s Review Star Ad
At this point, everybody should know Amazon, but I’ll still tell you for those who would live on a deserted island without wi-fi. Amazon is a technology company that focuses on eCommerce, cloud computing, digital streaming and artificial intelligence.
We love this Facebook ad example because it has an honest star review at the top, it’s branded and it has a clear call-to-action.
One thing to keep in mind is that Amazon uses the same background in each picture which is really good to make people recognize them more easily.
1. Star reviews: Adding star reviews in your picture if you sell an eCommerce product is a very good idea because it gives valuable information to the customer. Not only is the information valuable in their decision process but it’s also transparent.
2. Branded image: all of Amazon’s picture has the same background which helps people recognize Amazon’s brand on Facebook. It’s very important to be congruent in order to give your customers a seamless experience with your brand.
3. Clear call-to-action: the world shop is in the ad copy and the call to action. Letting people know exactly what they should do is key since people will keep scrolling fast if they don’t know what to do. If people scroll, well you failed.
31. Zendesk’s Product Feature
Zendesk is a customer service software company located in San Francisco, California.
We love this Facebook ad example because it focuses on product features, it has a situational angle, and it provides help to their customers.
Let’s not kid ourselves, the graphic design is kinda creepy yet funny. What we like most is the fact that they help their customers which is important.
1. Product features: focusing on product features when advertising your SaaS is essential. People want to know your features to take decisions and giving them in a digestible format can make a huge difference in your profits.
2. Situational angle: it’s interesting to point out that this ad was handpicked during the COVID-19 where remote teams needed help to work effectively. Creating ads that are relevant usually has a good effect on your results.
3. Focus on helping: giving is the new way of attracting customers and keeping them. By giving something to your customers in your ad, you are drawing them towards your brand and starting a relationship.
32. SEMrush Insight Facebook ad
SEMrush is a software as a service company that sells online visibility and marketing analytics software subscriptions. It was first an SEO tool and a browser extension before it became a SaaS.
We love this Facebook ad example because it provides unique value, has a design that stands out and includes a question.
In fact, I don’t think SEMrush could use colours that stand out more than the ones chosen. They seem to love those trendy asymmetric designs which are cool but might lack some context.
1. Providing unique value: it’s one thing to give, but it’s another to sell what you have to give. SEMrush knows that its customers love finding out what their competitors are doing and they are saying it clearly in their ad copy.
2. Design that stands out: you don’t have to use green flashy colours, but trying to make a design that stands out on Facebook can help your results.
3. Including a question: transforming the value you are giving to your customers as a question is a great way of getting people to be curious about what’s on the other side. Never forget that the first goal of a Facebook ad is to get people to click.
33. Serpstat’s Facebook Ad Feature
Serpstat is a software as a service company focused on SEO and PPC services.
We love this Facebook ad example because it has a good metaphoric graphic design, focuses on action and has colours that stand out.
The image is really what makes this ad so amazing. The Facebook ad image is metaphoric and the colours are super flashy, and the character has an intriguing face.
1. Metaphoric image: using an image that represents metaphorically your ad copy is a really strong way to advertise on Facebook. It’s important to not force it, but if something makes sense then it’s a good idea to try it out. In this case, we could say that using Serpstat is like the key to succeeding in your PPC.
2. Action-focused: focusing on what people can do with your SaaS is the best way of selling it. Maybe someone wanted a tool that would allow them to launch PPC campaigns directly on a platform and now they are convinced.
3. Colours Stand Out: we can’t really ignore the baby blue and rose around the funny character holding the key. Those colours definitely stand out in the news feed which is good because if people stop, then you have a chance of getting clicks.
34. BigCommerce’s Contextual Lead Generation
BigCommerce is a SaaS eCommerce platform featuring customer groups and segmentation, search engine optimization, web hosting and much more. It’s a Shopify competitor for those who are more familiar with them.
We love this Facebook ad example because it is contextual, uses a question as opening ad copy and lays out “what’s inside”.
What makes this ad so attractive is the fact that you know what’s inside the guide. People love knowing what could be inside.
1. Contextual Facebook ad: there’s probably no better way to create a Facebook ad then to ask yourself would this particular audience be interested in what I have to offer. BigCommerce’s focus on CBD brand in this lead generation Facebook ad clearly helps them convert more impressions into leads.
2. Question opening statement: having a strong question can get your audience to stop and read more. Most people hate unanswered questions, so if you can create a question out of the value you give to your customers, we recommend you add it in your ad copy.
3. What’s inside: there’s no better way to sell a guide then telling people what’s inside. It’s about giving the information to the user so that if something spikes their interest, they click with full intent!
#35 – The Iconic x Jaden Smith
The Iconic is an online fashion store selling a wide variety of clothing and shoes for men and women.
We love this Facebook ad example because The Iconic has been able to portray what helpful content looks like even for a fashion brand. They created an article laying out the style that Jaden Smith has and the clothing one would need to buy.
Inbound marketing is definitely the way of the future when it comes to digital advertising and this is an awesome example of that.
#36 – Black & White Mango
Mango is an online fashion store selling a wide variety of clothing and shoes for men and women.
We love this Facebook ad example because Mango has used a black & white image which stands out from all the ads we see. You often hear be flashy, stand out from the crowd, but the science behind standing out is being different.
When it comes to Facebook ads creative, you really have to test everything you can imagine. It’s all about testing, don’t be afraid or you’ll never succeed.
#37 – Colour, logo & motto
Puma is an online sports fashion store selling a wide variety of clothing, shoes & accessories for men and women.
We love this Facebook ad example because Puma transformed a very basic shoe image into a nice image with their logo, a strong unique selling proposition and nice looking background. It often doesn’t take much to transform something boring into something exciting.
It might be hard to find simple yet effective words such as “born to provoke” but Puma did at an amazing job at integrating it inside their Facebook ad creative.
#38 – Griezzman + Lukaku = Puma
I won’t repeat what Puma is in terms of a brand but this Facebook ad creative is simply genius. For a clothing sports brand, it might be hard to differentiate yourself but your brand & image should be your #1 focus.
We love this Facebook ad example because Puma has used celebrities in their respective sports, their strong logo and associated a shoe to both players. It’s an amazing strategy to associate specific products of yours to your top influencers because people love copying their idols.
Essentially, take a picture and simply add it on a sleek background. Too often, companies think it’s complicated to make Facebook ads but in reality, it only takes a few seconds. You can use a Facebook marketing tool to make hundreds of ads in a few days.
#39 – Copy & paste shadow
Pup socks allow its customers to print the head of their puppy onto different clothing accessories such as socks, blankets and so on.
We love this Facebook ad example because of its simplicity. It’s just an image of a sock with a black shadow and a coloured background. Anybody can do this in a few minutes and even create 25 variations of it. It’s an easy modification of a normal image taken into a strong Facebook ad creative.
I also like the fact that their ad copy is super simple. They put all the focus on custom gifts which are a great wording for what they sell. Finding a clear wording is key to your Facebook advertising success.
#40 – DIFF Facebook ad example
DIFF sells sunglasses for women that look pretty fantastic based on what this customer testimonial said. Say no to high-end designer frame because DIFF is more affordable!
We love this Facebook ad example because DIFF found a nice way to integrate a testimonial with a Facebook ad creative. We know that testimonials tend to convince buyers to move forward with their purchase and it’s why we think this ad is marvelous.
I also think that using user-generated content is king nowadays, especially coupled with a testimonial. You can use these ads in your re-engagement or even retargeting Facebook ads campaigns for better results.
#41 – MeUndies using sum, branding
MeUndies sells some pretty funky underwear with the modal material, which is the most comfortable material (I approve of that statement).
We love this Facebook ad example because MeUndies transformed a normal image with an easy to add frame which really adds some branding. We thin, at SH1FT, that branding is an essential part of every ad creative. You need to have some congruency between your content, website, ads, social media posts, and so on.
If you are looking to test some other Facebook ad creative, I recommend doing that. Finding how you can integrate your branding with some minimal graphic design work on some of your best images for Facebook ads.
#42 – G-Star showin’ off collection Facebook ad
G-Star sells clothing but is mostly known for its awesome jeans which I haven’t tried yet.
We love this Facebook ad example because G-Star focuses their Facebook ads marketing efforts to drive traffic to a collection. We don’t see collection ads often, but I think they are amazing for bringing past customers back to your website.
It’s like saying “big news, we’ve got new products you’ve never seen before” and it brings them back to buy more products from your brand. One word of caution, you need a strong brand loyalty and good product quality to bring people back. Don’t do this if your customers hate your brand.
#43 – BigCommerce is quite competitive
BigCommerce is an eCommerce website platform provider for companies. They are competing with Shopify although Shopify is a much bigger player.
We love this Facebook ad example because BigCommerce does what so little brands are bold enough to do. Comparing your product to one of your competitor has always been a strong marketing strategy to attract new clients.
The key to making this work is to talk to dissatisfied Shopify clients that switched to BigCommerce. This way, you’ll find out why and you’ll be able to put your best feature inside your Facebook ad.
#44 – Omnisend’s you a whitepaper
Omnisend is an email marketing platform provider. They allow companies to create email automation, send email broadcasts and much more.
We love this Facebook ad example because Omnisend really focuses on sharing their content just like the inbound methodology. It’s also something we preach at SH1FT, we think content is the best way to get in touch with your customers.
I highly recommend our article called “Facebook Ads: 7 Methods To Boost Content Marketing“.
#45 – ActiveCampaign’s partner Facebook ad example
Active Campaign is an email marketing platform provider. They do a lot of things, so I recommend you go take a look.
We love this Facebook ad example because Active Campaign focuses on their integration with Shopify, the giant eCommerce software provider. Since Shopify is gaining in popularity, it’s a smart move to ride the wave if you can.
If your product or service is related to a company, I highly recommend connecting the two inside your Facebook ad creative. It can yield pretty amazing results.
#46 – Klaviyo’s focus on customer success
Klaviyo is another email marketing software provider but focused on eCommerce businesses. They have a pretty robust platform if you are interested.
We love this Facebook ad example because Klaviyo puts a lot of energy into helping their customers be successful. If your brand does that a lot and you have a lot of success stories because of it, then creating a Facebook ad with them is super smart.
Also, creating an ad like that is social proof in disguise. Showing that you have a lot of happy customers is always good to push people to become your customers. It’s somewhat user generated content with reviews while being helpful (aka a winning recipe).
#47 – MVMT’s impressive Facebook ad 001
MVMT sells affordable fashion accessories for men and women. They are well-known for their watches & sunglasses.
We love this Facebook ad example because MVMT has amazing creativity. The quality of the watch & the sunglasses is simply amazing. The lighting is also perfect as it brings attention to the right things on the ad.
I also love their Facebook ad copy which is super simple and minimalist. The “no call-to-action button just a link with a clear wording in the ad copy” is great. Finally, there’s no better promotion than one with a cause. If you are running a promotion, give it a reason behind as it will allow your prospects to remember it is timely.
#48 – MVMT’s impressive Facebook ad 002
MVMT sells affordable fashion accessories for men and women. They are well-known for their watches & sunglasses.
We love this Facebook ad example because MVMT has some god-damn sexy ad creative. It’s impressive how good picture quality, a product and a nice background can do wonders. If you have an eCommerce product, consider moving around your background to match it aesthetically with your product.
I would also say that having a Facebook ad copy around “celebrating ? ” with your customers is an awesome wording to have. It creates a sense of community that your customers will love. We all want to belong to something.
#49 – The GLD Shop’s solid images 001
The GLD Shop is the #1 online retailer of hip hop jewelry worldwide. They have some pretty good lookin’ pieces even if I’m not a hip hop jewelry fan.
We love this Facebook ad example because The GLD shop has great creativity. They’ve really made an awesome Facebook ad image with the purple background because it stands out a lot. The concept behind is also pretty nice since the background is a Raptor jersey.
Again, a great Facebook eCommerce ad has a background, a product and a straight-shooting ad copy with a call-to-action. Your role is to play around with these to find the perfect combination.
#50 – The GLD Shop’s solid images 002
The GLD Shop is the #1 online retailer of hip hop jewelry worldwide. I’ve already mentioned it above but maybe you skipped it.
We love this Facebook ad example because The GLD Shop did another amazing work with their image ad. A strong blue “magnificent” product with a luxurious black background makes the ad stand out when people scroll in the Facebook or Instagram news feed.
I highly recommend our Instagram ad examples articles if you liked this one. It’s always up-to-date and full of amazing ads ideas that are killer! It’s often hard to create ads from a blank canvas and, with millions spent at SH1FT, we know what a good ad looks like.
Now it’s time to take a bunch of ideas from that list and start testing some new Facebook ads creative. Most people think they can just go inside the Facebook ad library and copy these ads, but most of the ads there aren’t getting success.
The ads selected in this article are ones performing well from which you can inspire yourself from with confidence. If you still aren’t convinced that you should run Facebook ads, check out this impressive list of Facebook statistics for marketers in 2020.