If you have a small business using Facebook ads, stop wasting your precious marketing budget by doing it yourself! We recommend working with a Facebook ads expert to make sure you generate as much return on investment as possible.
We are also talking about how much your time is worth. Think about the hours lost learning how to do Facebook advertising as well as the mistakes you’ll make with your precious funds.
Facebook ads are probably one of the best and most affordable ways to advertise and generate money. Working with a Facebook ads expert can allow you to generate a much higher return on investment. We’ve seen it over and over again.
Doing it yourself vs Facebook ads expert
One of our clients, before hiring us as Facebook ads experts, had a cost per purchase close to $250 which we reduced to $60. They were losing tons of money every month because they could have generated more than four times the amount they were making.
The difference in Facebook ads results wasn’t because the client didn’t know his business, it was because the client didn’t know how to run Facebook ads. There are so many options, so many possible decisions that having a Facebook ads expert with experience that has been in similar situations is always way better than any other way.
Targeting, video editing, call-to-actions, dynamic product retargeting, scaling, Facebook ads can soon become really complicated and it’s easy to take a bad decision.
In our opinion, unless you are willing to invest a lot of time learning everything about Facebook ads, you should hire a Facebook ads expert as soon as possible.
Arguably, your time is way better spent focusing on growing your business because as your business gets more sales you’ll need to put your attention on your business and not your Facebook advertising.
Why should you hire a Facebook ads expert?
Most small business owners are missing out on a big opportunity by not spending on Facebook ads. Almost every target market is available through Facebook ads and any marketing objective can be easily achievable. It’s still today the biggest social media platform in the world with close to 2B active users.
If you have an eCommerce store, an app or even a restaurant you can reach your audience, gain visibility and even generate a good return on investment. A good Facebook ad strategy will be able to transform someone mildly interested in your business from a stranger to a happy customer. It’s one of the most powerful advertising platforms in the world!
If you aren’t convinced that you should hire a Facebook ads expert yet, here are some other reasons why to help you make a good decision:
1. Targeting options are almost infinite
Facebook advertising can often seem simple when you read an article that tells you how to get started, but with so many companies competing against each other, it can be pretty hard to generate results. By hiring a Facebook ads expert to run your ads, you have a way better chance at leveraging all the targeting options on Facebook.
You can create three types of audiences with Facebook ads: custom audiences, basic audiences and lookalike audiences.
Facebook custom audiences are based on actions people have taken with your brand’s website, Facebook page & Instagram page. The options there are quite unlimited. You could target people who have seen 3 seconds of a video you posted on your page and then retarget out of these the top 25% visitors by time spent on your website.
Basic audiences can be based on a lot of factors from data collected by Facebook:
- Income level
- Education level
- Marital status
- And much more…
Lookalike audiences are also super powerful. You can target “people similar” to those who bought from you in the past 30 days. As you can see, the options are almost unlimited when it comes to targeting with Facebook ads.
In order to leverage all those Facebook targeting options to your advantage, you need to understand in which circumstances each option is better. You could easily end up wasting your marketing budget on the wrong people. We recommend working with Facebook ads experts for this or a Facebook ads agency.
2. Powerful retargeting
If you are running your own Facebook ads and haven’t yet leveraged Facebook’s powerful retargeting features, I can say it’s time to hire a Facebook ads expert. You are likely losing out on a huge portion of your ROI.
Retargeting is a powerful way to target people who have taken a specific action on your website or mobile app. Here a few examples of what those actions could be:
- Visiting your website
- Watching a percentage of a video on your Facebook page
- Interacting with your page (liking, commenting or sharing)
- Entering their information (lead)
- Buying from your website
- And much more…
Most people need to take a look at your company and website multiple times before purchasing from you and Facebook retargeting does just that. You have to create a Facebook custom audience like mentioned above and use it as an audience. The complexity comes when you need to choose which custom audience to try with all the possibilities.
A good Facebook ads expert will be able to set a strong Facebook ads retargeting process that generates profitable sales over and over again.
3. Facebook’s policies are really strict
Facebook’s goal is to protect their users and give them the best experience possible. When you think about it, while Facebook makes money from companies advertising budget, they wouldn’t have advertisers spending on their platform if people weren’t on the platform.
If people report your Facebook ad it could have a negative impact on your Facebook ads results in the short term and long term. While we are happy that Facebook thinks about its users, it also makes it harder for advertisers to respect the Facebook advertising policies.
Before hiring a Facebook ads expert, our clients had a lot of rejected ads by Facebook. In fact, they wasted tons of time creating ads that couldn’t even be run as ads on the platform. The Facebook ads policies are quite complicated, in fact, sometimes only experience can tell what is possible to do.
What’s the worst thing? You could have your Facebook ads account banned. It happens very often because Facebook has a very low tolerance. Imagine, working hours and hours on Facebook ads to have your account banned. A Facebook ads expert can make sure that doesn’t happen to your Facebook ads account.
Ready to use a Facebook ads expert to grow your company?
By now, you should understand why having a Facebook ads expert is essential to be successful with Facebook ads. You can save time, money and also generate way more results than you could have ever imagined.
Knowing that you need a Facebook ads expert will enable you to focus on keeping your business solid while growing. But now, where should you look for a good Facebook ads expert to manage your Facebook ads account?
Here’s a list of what we recommend doing to make sure you found the right Facebook ads expert.
1. Looking for & hiring a Facebook ads expert
There are a lot of ways to hire a Facebook ads expert. The most important thing is to find someone who has the experience and the motivation to give you the desired results with your Facebook advertising.
No matter who you end up working with, make sure you ask them a lot of questions to truly see if they have experience. We also recommend you ask them for past work they’ve done inside a portfolio.
We also recommend finding someone who has experience in delivering strong Facebook ads results for your industry. There are a lot of platforms to find Facebook ads experts.
You can work with an agency or look inside platforms such as Mayple or UpWork. No matter where you find your Facebook ads expert, make sure you detail exactly who you are looking for to have people applying with a good fit.
We recommend working with a Facebook ads agency because they often cost less than Facebook ads expert surprisingly. Facebook ads expert usually charge very expensively by the hour while agencies can dedicate a lot of effort to reach your goals with a fixed monthly amount.
What’s more? Facebook ads agency generally have a more versatile experience and can generally bring better results. The best Facebook ads expert either charge too much or don’t have enough time & energy to take care of your Facebook ads account. F
Facebook ads agencies on the flip side have a lot of time because they have trained employees and can recruit talent if need be.
2. Goal-Setting & Budget Planification
After carefully selecting your Facebook ads expert, your next step is to set your initial goals with a realistic budget. Your Facebook ads expert can be crucial in helping you set those goals based on his experience. We still recommend the goal & the budget to be your final decision, but if you think you can make $100,000 from $1,000 in ad spend, you would probably set yourself up for failure.
At SH1FT, we had our fair share of clients with unrealistic goals. For instance, one client had just built a website which we thought was not optimized for conversions at all and with a $500, they wanted to get 250 conversions. We warned that client that this goal was impossible, but they didn’t listen.
We recommend that you listen to your Facebook ads expert because an unrealistic goal is the first step towards making mistakes. One of our clients wanted to scale too fast and after advising against it multiple times, we did it and we went from getting a 600% return on investment to virtually zero.
Once you have your goal, say $10,000 per month, it’s time to set a realistic budget for that goal. Again, your Facebook ads expert can truly help you set a budget to reach your goal in a realistic manner.
3. Smart Strategy
The perks of hiring a Facebook ads expert is that they can share their experience through a solid strategy you can follow. They can also explain to you why they do what they do so you can track the progress.
We recommend asking them to share you their initial strategy to see if you could have any input to improve it. Reality is, when starting, you probably know a bit more about your product than your Facebook ads expert. Thus, your insight can be really valuable early on.
After the plan completed with your Facebook ads expert, review it one more time before you start. While the expert can help you with your strategy, you should always be the one with the final word if you don’t want to do something.
In my experience, I would try to give as much freedom as possible to the Facebook ads expert and let him explain to you his reasons for doing certain things. You might be against it at first but agree with him once you understand.
4. Get Started With Realistic Expectations
When getting started with your Facebook ads, the most honest Facebook ads expert will tell you that it can take a bit of time before getting results. They are right!
Facebook ads require tests to know which ad creative and audiences generate the best results. Of course, one can fall perfectly on what works when getting started but we can only shorten that cycle, not delete it.
At SH1FT, we tell our clients that we can continuously improve your Facebook ads result because, with data, we get better. Without data, we can only make an educated guess.
The goal of a Facebook ads expert is to make tests. Once he finds something that works, he can leverage it but testing is the element you want to keep doing because you never know if you could get better results until you see them.
5. Track Your Facebook Ads Progress
We always recommend our clients to take a look at their Facebook ads account or the update we send them at least once a month. It’s important to see the progress of your Facebook ads.
Not only does this help you being positive but it can also alert you to speak with your Facebook ads expert to mastermind with them. Facebook ads expert are extremely good at analyzing the data and providing you with actionable insight from it. In other words, they are to know how to react to the data they see to improve your performance.
Once you start seeing the results that you were looking for, we recommend discussing an increase in budget with your Facebook ads expert. This does not mean going from $1,000 to $100,000 in 2 days (although it could make sense in certain situations), but it means progressively increasing the budget.
Once you start increasing your Facebook ads budget, we recommend to keep monitoring your results and making adjustments if need be. Your Facebook ads expert is here to help you improve your results and he should take care of this part himself!
One word of advice, if you aren’t generating results, it’s not always your Facebook ads expert’s fault. In fact, changing Facebook ads expert can make you waste a lot of money because your Facebook ads expert knows more about your business than anyone new.
We always recommend having an open discussion with your Facebook ads expert first.
Ready To Find Your Facebook Ads Expert?
I can understand that as a small business owner, you might want to take your shot at generating good results with your Facebook ads, but I think it is not the wisest choice. The risk of losing time and money without having past experience with Facebook ads is like playing with fire.
As a small business owner, time and money are the most essential part of your success. By making Facebook ads mistakes, you could potentially lose a lot of money over time.
Facebook ads are quite complicated with their almost infinite options. It’s not just about knowing marketing and paid advertising, Facebook ads have their own battlefield. Having a Facebook ads expert can arguably be your only chance to generate profitable results.
At SH1FT, we’ve seen way too many businesses that came to us either too late or a little before it was too late. They had spent a lot of money on Facebook ads without being profitable and they would not have enough money soon. Don’t make that mistake!