Important Facebook Updates You Have To Know (July 2020)

Are you actively looking to increase your Facebook ads ROI? We made a monthly feed with all the updates you need to get better results.

Get top PPC & CRO insight delivered
right into your inbox

Articles, PDFs, exclusive content helping you generate more profit

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp
Share on reddit

JULY 2020 – Facebook Updates

Taking Action With Anti-hate Measures

Welcome back to another edition of Facebook updates!

In response to feedback from the civil rights community, Facebook is making policy and communications changes to reflect more transparent systems — and hopefully more just.

Facebook engaged in a civil rights audit as part of this and published a Diversity Report.

They have also expanded their voting suppression policies to prohibit any ads that interfere with or intimidate voters, and have launched a robust policy of census interference.

Facebook is also planning to go “above and beyond” current hate speech legislation with more detailed anti-hate advertising prohibitions.

See all of Facebook’s anti-hate measures here.  

Expanded Markets for Instagram Shop and Facebook Pay Launch

Companies in supported markets can now sell goods directly to Instagram with the Instagram Shop (check out the full list here).

Integrate your pre-existing e-commerce website, or build a catalogue in Facebook Business Manager. When you have your items linked to your Instagram account, submit your shop for review and wait for the thumbs up.

When you have activated the shopping feature, you can use Shopping tags or stickers in your feed or stories to highlight your products. Let the shopping spree begin.

Find full details about setting up your shop here.

New Emoji Upgrades in Messenger

Messenger has offered its default sticker pack (Moodies) a makeover in celebration of World Emoji Day (July 17). It is not a big update, but it’s a cute one.

The little faces that you know and love — the cool one, the sleepy one, the entire gang — have a stylish new look and animated expressions.

App Lock for Facebook Messenger

To ensure your group chats are safe and protected, Facebook has created the option of adding another layer of fingerprint protection or face authentication via App Lock.

When your phone is unlocked itself, when App Lock is on, Messenger looks illegible — with a frosty overlay — until you unlock it with your face or fingerprint.

This creates a level of certainty that when your sibling scrolls through your phone. They won’t get a glimpse of the messages on your phone.

It’s now available for iOS users and is set to come to Android this fall.

Screen Sharing Now Available in Messenger Mobile App

In a time of social distancing, we have never been more appreciative of technology, keeping us closer. With so many video chat applications available at our disposal, everyone is racing to deliver the best way to connect.

For this reason, Facebook has just added a “Share Your Screen” feature to its mobile and web apps for Messenger.

Now, side-by-side activities can be translated into the computer as you continue to talk. Visit an online store together, look through different recipes, or take a look at travel pictures from those glorious days.

Screen sharing is available with the newest app update.

Choose Your Layout for Posts with Multiple Images

Next time you upload a set of images, you will be given a choice to select their layout, as Facebook gradually pushes out new photo post options.

Since October, the platform has been developing this visual method. At this point, it looks as though this new composer feature is unrolling en masse.

With that being said, it doesn’t seem to have appeared for users of Pages, yet. You may have to keep your imagination for your personal account for now.

Create Custom Audiences Out of Interested or Previous Customers

You can now target advertising in Facebook’s Ad Manager specifically for people who have browsed or purchased your products.

Tap on the choice “Custom Audience,” and you’ll now see the category “Shopping.” Under this, you will find people who have seen your items, people who have added your products to their basket, or people who have made a purchase.

You may target the audience of shoppers who are most likely to follow through or return to your page with this data in hand. This speeds up engagement.

Make Live-broadcast Video Calls with Up to 50 Participants

Do you have a video call you want the world to see?  By merging its video chat features in Messenger Rooms with its live stream services, users can now broadcast video calls with up to 50 participants.

Think of it as a mix of video chats and live streams, and the possibilities for a company are pretty interesting. It might mean exciting opportunities for television show reunions, networking, live interactive seminars or courses, and more.

Such calls may be transmitted on a Facebook page, inside a group, or an individual profile. The call creator can accept or block participants, or they can lock calls.

Zoom is already shaking in its boots. When Messenger Rooms was introduced in April, stocks dropped by 5%, so who knows what this increased capability could do to Zoom.

Conclusion

The key takeaway from these Facebook updates is that they feel very reactive. Facebook is trying to be in sync with what is happening around the world and now are listening to the desires and needs of its users.

Facebook recognizes that they are under pressure to step up their efforts and do their part to minimize disinformation and manipulation that can occur on the platform. They are looking at both major compliance measures to shut down coordinated policy violators.

To see the companies, such as Facebook, adapting to the times, and encouraging people to strive, is encouraging.

What are your thoughts on these new updates? What new features would you like to see Facebook add? Let us know in the comments below!

JUNE 2020 – Facebook Updates

Financial Support for Gamers

Facebook is increasing its streaming subscription options to attract gamers away from Twitch and Youtube.

Fans can now encourage gamers with tips and donations as they live stream, and gamers can now take ad breaks in-stream. These ads may be pre-roll, mid-roll, or a picture under the stream.

Any streamers that see at least 250 regular weekly viewers will be able to register for these features (and the nice paydays that come with them) with the Level Up program.

Learn more about the Level Up program and fan subscriptions here.

Facebook gaming tips and donations for creators.

Facebook Collections Are Now Sharable (at least in the U.S.)

 Facebook’s Collections feature allows users to store links, images, pages, and posts to access later. This month, Facebook introduced a new networking feature that allows such lists to be made public. This could bring some interesting business collaboration opportunities. (sadly, this is a feature only available in the U.S. market at the moment.)

Watch out, Pinterest. Influencers could create sponsored lists to share with followers (“My Favorite Paris Restaurants”), or businesses could share on-brand content (such as an alcohol company’s “Best Cocktail Recipes”).

Privacy Setting Makes CCPA Compliance Much Easier

Any company that sells products located in California is probably aware of the California Consumer Privacy Act (CPPA). This gives residents the ability to control their data.

The new “Limited Data Use” feature on Facebook makes CPPA compliance relatively simple. Enabling this feature allows companies to send data to Facebook and restrict how Facebook uses the data.

Once applied, Facebook will technically operate as a service provider to a business when processing California customer details, complying with the specific privacy laws of the state. This keeps both the company and user data secure.

New Email Marketing Tools Mow Available for Small Businesses

A small number of small businesses are exploring the latest email marketing tools available on Facebook.

You will be able to send group emails and monitor results, all inside the Facebook framework if you’re one of the fortunate few picked to be a Facebook guinea pig.

Upload contact details for subscribers (with permission, of course) and then change the demographics of your audience and customize your design.

If the test runs prove to be beneficial for companies, we may see the option rolled out widely. There are so many other email marketing tools out there, it’s not clear that this method can stand the test of time.

Facebook To Warn If An Article Is Over 90 Days Old

Facebook also introduced a new pop-up function to warn users if an article is over three months old in another effort to counter false or out-of-date news.

The purpose is to highlight the timeliness (or rather, the lack of it) of news outlets. Also, to try and help minimize out-of-context reports that could muddle the understanding of current events.

The Facebook context button added in 2018 may not have accomplished much to neutralize the spread of hoaxes, but hopefully, this will have an impact.

Conclusion

Watching Facebook’s priorities and usage change over the last year is interesting. There have been calls for greater transparency and more ethical business practices, but at the same time, we see some fantastic monetization and selling features launch for creators and businesses as well.

 Which tools are you most excited about? Let us know in the comments below!

MAY 2020 – Facebook Updates

Facebook Launches Mobile-friendly Native Shops

It may not be Facebook’s first attempt at in-platform shopping, but Facebook Shops is undoubtedly the best yet.

Like previous versions, product pictures and reviews can be uploaded into your digital store, but users can now convert and checkout right in the app.

You’ll be able to chat with customers through WhatsApp, Messenger, or Instagram Direct messaging with Facebook Shops to provide help or personalized shopping guidance.

In addition, companies can customize e-shop looks with on-brand fonts and colors.

Group Chat App “CatchUp” Launches for Group Calls

CatchUp seeks to help bridge the gap in a time when keeping connected is harder than ever. Think of it as a voice-only version of Messenger Rooms, allowing people to make one-on-one or group calls with up to eight people.

CatchUp indicates when users are available and “Ready to Talk” (similar to HouseParty). It’s an effort to resolve people’s hesitation of the old fashioned phone call: you don’t want to interrupt.

Facebook is only testing it in the United States at the moment; we will see if it sticks around.

Conclusion

The new shop feature on Facebook is the big highlight of the updates this month. The feature has begun to roll out slowly, so many of you will start seeing it very soon! That’s always something to be excited about, particularly because the better the user experience, the more we get to connect on the platform.

What do you think? What new features do you want to see next? Let us know your thoughts and questions in the comments below! 

APRIL 2020 – Facebook Updates

Hey readers! Glad to have you back for another edition of the Facebook updates.

With all the craziness of the coronavirus, we weren’t too sure what to expect from Facebook. A slow down would have been understandable, but we’ve got some neat new updates for you.

New Messenger desktop app, a “Quiet Mode”, new accessibility tools for live streaming, a download data tool… They should all improve user and marketer experience so without further due, let’s get down to business.

The new Desktop Messenger App has (finally) arrived

This is one of our favorite Facebook updates for the last month. It’s been a while since we’ve waited for the Desktop Messenger App to be rolled out.

Like its mobile counterpart, it allows users to engage in group chats and group videos (particularly useful during the Covid-19 confinement), but on laptops and computers.

If you don’t like separate apps, don’t worry, you can still use Messenger on Facebook directly in your web browser.

This is what the app looks like:

Messenger Desktop

Messenger comes to the big screen. Messenger desktop for MacOS and Windows is here. bit.ly/MessengerDesktop

Posted by Messenger on Thursday, April 2, 2020

Facebook rolls out new “Quiet Mode”

If you have trouble focusing on the task at hand because of social media, this will be very useful.

With this Facebook update, you’ll be able to silence all notifications whether you’re on desktop or phone.

We personally feel this is an amazing feature. It’s easy to get stuck in the social media loop and mindlessly check your phone for new useless stuff. There has been a lot of mental health concerns and in times of crisis, like the current one, phone times are absolutely through the roof, and those concerns are even more warranted.

By doing this, Facebook also ensures that users have a better experience on the platform. If you’re spending 4h per day on Facebook, it’s likely that absolutely nothing phases you. If you’re more controlled in your usage, there’s a good chance you’ll actually enjoy what you see a lot more.

This could mean longer answer times from users in general, so be prepared.

Live Streaming Accessibility Tools

Live streams have contributed to making content more engaging and content creation has been at the top of its game for a while on social media.

But this update might make it even better.

As of now, live streams have only been video only, which makes it less accessible for certain people and prevents creators from getting the most out of their audiences.

But all of this changes as Facebook has announced they are releasing an all-new “audio-only” live mode. The feature will come with an option for automatic subtitles which will be a real time-saver for creators.

They also stated that there will be a possibility to access the live streams outside of Facebook, though we don’t know much about this yet.

This should be a great addition to Facebook’s arsenal, although automatic subtitles can be iffy, especially if there’s noise in the background of the video or the speaker isn’t articulating properly. But they’ll still provide hard-hearing people to follow the gist of the video.

With how popular podcasts have been in recent years, this is definitely something to try in your Facebook strategy!

Data Download Tool Updated

Facebook is continuing its white knight quest by giving even more transparency to its users, giving ability to know even more in-depth why they’re seeing certain ads in their feed.

With this update, Facebook allows users to download three new sections of data on their own activity they did not have access to before.

This is how you can find it:

The new sections include:

  • User interactions on Facebook and Instagram, including their own profile updates, Page content, post likes, comments, and more.
  • Inferences used to improve your experiences and how Facebook determines what it shows you.
  • Categories of Instagram accounts you interact with that show you what types of content Instagram thinks you’re interested in and how it determines what to show in the Explore section.

Just like the last few months, the updates Facebook is rolling out is benefitting users a lot more than brands. But this should benefit brands in the long run as Facebook is focusing on giving trust back to its users.

As an agency, we’re often scrolling through our feeds to find inspiration, so this could still be useful for us to find new related accounts and content to what we’re already observing.

To conclude this month’s Facebook updates

In these current times of crisis, it’s not surprising to see social media platforms shifting their focus towards their users and giving more support to brands.

As a business, keep in mind that users have more transparency than before and adapt your social strategy in consequence: stay connected to them, give more empathy and value.

What do you think about these new updates? How do they impact you as a user of your business?

See you next month!

MARCH 2020 – Facebook Updates

March has been a bit of a weird month.

While our world is being turned upside down by the COVID-19, businesses have to find new ways to work.

But as terrible as the situation is, that doesn’t mean you have to stop your marketing efforts. On the contrary, you can see it as an opportunity to give value to your audiences and improve the overall situation of this crisis. Make sure your campaigns take our new everyday issues into consideration and don’t be that person who tries to capitalize on the pain of others.

Facebook obviously had to answer the coronavirus bell and has made some changes in that regard. But is has also unveiled some new features for users and marketers to test, so without further due, let’s get to it.

COVID-19 related changes by Facebook

A lot of people have been asking us how the virus is impacting our client’s Facebook ads campaigns.

While the main thing we’ve encountered was an advertising hiatus or a decrease in advertising budgets, there are several other things that can impact your business.

  • There may be delays and errors in ad review
    This was to be expected with a shortened staff. If you have new advertising campaigns to create, make sure you do all the work and submit them in advance to avoid any bad surprises.
  • A ban on ads and commerces that seek to capitalize on fear has been put in place
    In France, there is a huge shortage of face masks and some people have been capitalizing on this selling 50 masks for the price of 300€. So yeah, this ban is a great thing.
  • Facebook is testing new tools to fight misinformation
    There is A LOT of speculation, misinformation and flawed knowledge being spread through messages. Facebook has implemented a tool that allows you to research directly from Whatsapp and Messenger through a popup any information you have doubts about. It opens a window directly in your web browser.

New “Moods” for Facebook stories

If there’s one thing that’s for sure, Facebook stories are behind Instagram stories in terms of impressions. As a social media agency, we’re getting around 10% of our IG Story views on FB Story views.

But that doesn’t stop Facebook from improving them and as Facebook is trying to better themselves, we could see a surge in Facebook Stories performances.

The camera has now a new “Mood” mode that allows users to create GIF frames for their stories. You simply find your GIF of choice, select it and frame it with a statement underneath, just like that:

If you’re like 95% of the people I text, you probably answer in GIFs or add them. If you want your brand to be up with the trends and be able to connect more with your audience, this is greats news. GIFs and memes, in general, are an amazing way to convey emotions.

New design for Messenger

Facebook is finally getting close to its goal set in 2018, which was to simply Messenger to focus the experience on messaging.

Facebook plans to leave out the Discover section and leave only the “Chats” and “People” for navigation.

What do they say again? Simple is always better.

Overall, this shouldn’t affect your business too much. The only thing you might be losing is a potential small boost in visibility from the Discover section, but since people mostly focus on messaging their friends on Messenger, this isn’t a big deal in our opinion.

Facebook now allows you to convert 2D images in 3D

This is our favourite Facebook ads update this month.

This really has the potential to make your brand stand out in a way never seen before on Facebook advertising. While it’s not “real 3-dimension” Facebook’s system now has the ability to analyze any image and simulate depth behind it. This is where you’ll find it:

facebook ads updates - 3d facebook

This has the potential to look extremely good for vectorial 2D drawings, charts or graphic design. They’ll instantly stand out more on any feed. 

Users will also have the possibility to mouse-tilt the image like they could with a 360 degrees video. You’ve probably seen this effect on a lot of websites where an object moves in certain directions as your mouse moves around it. 

New Cross-Post Story ability: From Facebook to Instagram

If there is one thing that I find annoying, it’s that you can’t post from Facebook to Instagram. The little “post to Facebook” on Instagram is an unbelievable time saver.

Relationships aren’t a one-way street, so hopefully, this update is an omen of what’s to come?

Everything is still in testing phase right now and while it’s not a game-breaking update, it’s certainly a convenient one that will allow us to save time when managing accounts.

Conclusion

With online marketing changing the way that it does during this current crisis, and all the misinformation being spread on its own platform, it’s good to see Facebook taking action for the better.

While we’re all adapting to this new temporary way of approaching Facebook ads, try to focus on giving value and being empathetic towards your audience.

Be alert to the way people are reacting to content online and try to adapt.

Make sure to test the new 3D feature as it can be a way of reviving old creatives and spice up new Facebook ads campaigns.

Until next time!

How is COVID-19 impacting your business? Let us know in the comments!

FEBRUARY 2020 – Facebook Updates

Facebook is celebrating its sweet 16 this month! Damn, time flies. I remember when I was 16 and resisted creating a Facebook before I finally caved in. It’s crazy how much this platform has changed in so little time.

But with the multitude of Facebook ads updates happening at a very fast pace, there’s no doubt Facebook will change even more in the coming years. Some big ones are coming, so without further due, let’s dive in headfirst ladies and gentlemen.

The “Clear History” tool is finally available worldwide

Users can now see all data Facebook has stored about their off-Facebook activity and clear it if they want to, deleting it from Facebook’s hard drives.
When this becomes available for you, a Privacy Check-Up will pop on your screen explaining to you how it works. 

This gives much more control to users over their privacy. If you’re an advertiser, retargeting has just become a lot trickier.

We suggest you start optimizing your funnels for an on-platform activity such as post interactions, video views, page visits. Cookie-based retargeting may be compromised if your users start leveraging this new tool. 

The “One Time Notification” Messenger API is here

Just like we talked about last month, businesses have 24 hours to reply to people who sent a message to the page.

After that, they won’t be able to reply to the message unless it’s through an ad campaign or if the user chooses to enable “one-time notifications” through Messenger to receive relevant information from the business. 

As you can see in the picture, businesses can now custom notification tools directly on Messenger that users can activate to receive the information they want. It’s reminiscent of what some people do with their email lists: opting for only sales or only 1 email a week for example. 

There’s a lot of ways people can set this up and can greatly improve your brand image while keeping a strong presence in your customer’s mind. I’m curious, do you think chatbots and platforms like Messenger could replace email marketing in the near future? It’s certainly making a case as it’s gaining some traction fast.

More powerful Fact-Checking with Reuters partnership

“FAKE NEWS!” 
How many times have we seen these words on Facebook the past few years? It’s a true problem with social media as information can spread like wildfire. 

Since the 2016 US elections, Facebook took a stand to lower the amount of incorrect information that runs on the platform. These efforts just took another step forward with a partnership made with media company Reuters. It will allow Facebook to detect, flag and address misinformation spread throughout the platform.

Having a platform that is more trustworthy is huge for both users and marketers. Maybe over time, this could salvage the dip in interest Facebook suffered in the last few years.

Creator Studio Mobile App

If you’re a content creator and need to be managing your pages on the go, this will be of interest. Facebook just released a Creator Studio mobile app.

The app will have most of the same features the desktop version offers in a nice, user-friendly mobile adapted version. You’ll be able to manage, upload, and publish content, check your insights, and engage with your audience through a streamlined dashboard.

As big fans of seeing our data go up on cute little dashboards, we love when businesses release mobile apps. They’re really accessible and keep your stats straight to the point, like the Googe My Business app for example.

There are already multiple similar apps available (like Hootsuite), but we recommend you check this one out as the minimalist design makes it worthwhile. 

Conclusion

This is definitely the biggest month Facebook has rolled out since we started this feed. Granted it’s been 3 months, but still!

It shows the direction Facebook is taking. A more human, transparent and trustworthy approach to its users and the information they diffuse. With the high number of uppercuts Facebook took in the last few years, this trend was needed, and we think all their actions are for the best. 

Make sure you adapt your new campaigns for more on-platform objectives as your users could be deleting history anytime.

Which Facebook ads updates will impact you the most? Let us know in the comments!

JANUARY 2020 – Facebook Updates

January was a bit of a calm month when it comes to Facebook as there were no groundbreaking updates. But don’t despair! They have still put out some great Facebook updates that positively impact your brand and give you new features to play with.

We’ll also be talking about new policies that kick out in 2020 for you to take a look at and make sure you comply with Facebook’s demands. We wouldn’t want you to get your ad account banned, wouldn’t we?

A small delay in Messenger’s new policy

Facebook has implemented new policies for its messaging platform, and it will directly impact the way businesses interact with customers.

  • The standard messaging window is now 24 hours

When you send a message to someone, it’s fair to expect an answer in the coming 24 hours and that’s exactly what Facebook will want of you and your business. We still recommend that you use a chatbot or an automated message to make sure your customer gets a fast life sign from you.

  • Streamlined message tags

You’ll be able to send personalized one-on-one messages based on 4 specific actions: post-purchase updates (shipping notifications, tracking, recommendations), event reminders, account updates, and personalized responses from a human agent (this one is currently in beta testing).

  • News Messaging (beta testing)

If you’re a news outlet, this is huge: You’ll be able to create a button for subscription messaging. This function is not available for other types of businesses.

  • New API for one-time notifications

You know how you can opt to get notifications, both via email and on Youtube, when a beloved Youtuber of yours uploads a video? Well, now businesses will be able to send one-time notification messages through Messenger for price alerts alerts, back-in-stock alerts and alerts that tickets or products are now available for sale.

This new Messenger policy is set out to come out sometime in March. If you want to read more about them, click here.

The Page Management History tool is now available

If you look at the very bottom left of your Page Settings, you will see this handy feature:

If there are multiple people managing a page and you need to know who took a certain action like answering a comment or deleting a post, this tool is ideal for you. 

It’s located in the “Settings” tab of your page, and the “Page Management History” all the way at the bottom of the left menu bar. You can trace back your history all the way back to November 2019, but there’s no doubt Facebook will allow us to go even further in the coming months.

Update in Facebook’s political ads policies

Tired of being bombarded with political ads?

This might be your lucky day. Facebook now offers its users a way to reduce the number of political and social ads they see.

Simply go to your “Ad Preferences” and choose to see fewer ads on this topic. 

This is congruent with Facebook’s current expanded transparency shift. While it won’t limit the targeting of political ads, it gives more control to the user in terms of what they see on their feed. 

New requirements for special category 

Starting February 11th, you will have to categorize your ad if it’s related to credit, housing employment. 

You will also have to include any active ads created before December 4th, 2019 if they belong in the aforementioned categories.

Don’t forget to check the box (like in the image) if your campaigns apply!

Conclusion

There weren’t any jaw-dropping Facebook ads updates this month, but we can clearly see a change in the direction the platform is taking.

By updating its policies as they do, Facebook is starting to give back control to its users.

Even if we’re still far from it, this overall trend is a good step into bringing back the good image Facebook once had.

As marketers, do a quick scan of your campaigns and don’t forget to comply with those new policies.

See you next month!

Which one of these Facebook ads updates will impact your business the most? 

DECEMBER 2019 – Facebook Updates

There has been a lot of changes with Facebook in the past few months. From new placement controls to a new multiple text optimization, it’s becoming essential to stay up-to-date with Facebook ads updates to be a good marketer.

New Placement Controls on Facebook

This new feature called brand safety allows for marketers to make sure their ads aren’t shown alongside with certain pages that would not correlate with their values. Facebook already had an option to block categories and a few publishers for in-stream publishers, but now it’s for all your Facebook advertising.

How is this useful? You’ll be able to make sure your ad only shows in certain relevant placements and is associated with the right pages. In our opinion, this a big change towards further optimizing your ads and it’s a tool that should be leveraged.

Limit of the number of ads per page

We don’t know the exact time it will occur yet, but Facebook said certain big corporations will have a limitation on the number of ads they run. If you’re on the smaller scale of businesses, it should not affect you too much.

We’ll have more information sometime in 2020, so make sure to check this page out so you don’t miss the info.

Multiple Text Optimization: These Facebook ads update just made advertising easier

Just like Google’s responsive ad feature, but with a different name. “Multiple Text Optimization” will allow for improved A/B testing and optimizing your advertising campaigns.

There are different options for headlines, ad copy as well as product descriptions.

This is huge for Facebook advertisers as it considerably reduces the amount of manual work.

You may already have it available on your Business Manager, but if not, don’t worry it’ll come soon enough. Here’s what it looks like:

Multiple Text Optimization facebook ads updates
Multiple Text Optimization

Machine learning & dynamic ads creation: An impactful Facebook ads update

This is one of the biggest Facebook ads updates on this list.

Personalization is becoming one of the most important aspects of online marketing. With the multitude of ads we see daily, an ill-targeted ad will get lost in the shuffle and will negatively impact your relevancy score.

With this new feature, News Feed content will be more personally relevant and meaningful to viewers, making it easier for you to scale.

Facebook’s continually improving algorithm will better take into consideration on- and off-platform actions.

Don’t worry, you don’t have to activate anything manually as this is all in Facebook’s own backend and will be done automatically.

New fundraising tools

Zuckerberg had a bumpy year, to say the least. With all that happened, Facebook is going for a more human approach to their marketing and is putting a big emphasis on NGOs and fundraising, which we personally love.

There are 3 new tools that Facebook rolled out:

  • DONATE button
    For Instagram profiles and nonprofit organizations.
  • DONATE stickers
    For Facebook stories (also available on Instagram stories).
  • GAMING FOR GOOD
    This new feature consists of live-stream gaming that encourages users to donate to a cause or organization of the streamer’s choice.

New video management & analytics options in Creator Studio

Video creators, rejoice!

Facebook introduced a huge new analytic feature: Traffic Source Insights. Now, you can know exactly where your video views are coming from (recommendations, followers, shares, paid to advertise). This will greatly help you focus on what is actually working or what you need to perfect in your marketing.

There are also 2 new features to this update:

  • You can add tags to your content from the Creator Studio and even sponsored tags, which is useful for influencers.
  • You can also create multi-image posts directly from your desktop, which is useful if you have big thumbs.

Conclusion

It’s been an eventful year for Facebook.

After a loss of prestige at the beginning of 2019, the big social media company is definitely trending upwards with add-ons like new insights, new testing and optimization features and a stronger focus on NGOs and brand personalization.

SH1FT is wishing you all a happy and successful year. See you next month!

Let us know which Facebook ads updates you’re most excited about in the comments!

Master the art of Facebook ads

Download our 54-page Facebook ads manifesto and learn how to target, retarget, optimize and create the best ads for your business.

Ready to get your proposal?

It's free and it's easy. Two things everyone likes.

Deep dive research

Keywords, PPC research, performance, traffic and more...

Custom growth plan

Inbound marketing, design plans, A/B tests, CRO ideas...

What we charge

Our fee in relation to your ad spend and your ROI.

Share article

Share on facebook
Share on linkedin
Share on twitter
Share on email

What's in the proposal?

Deep-dive research

Keywords, PPC research, performance, traffic and more...

Custom growth plan

Inbound marketing, design plans, A/B tests, CRO ideas...

Your custom pricing

Our fee in relation to your ad spend and your ROI.

Free PDF guide

Master the art of Facebook ads

Download our 54-page Facebook ads manifesto and learn how to target, retarget, optimize and create the best ads for your business.

The best Facebook ads of the month

Directly in your inbox

We send you, once a month, the best Facebook and Instagram ads we’ve found with explanations as to why they’re working.