When first creating LinkedIn ads, it can be hard to work on a blank canvas. It’s why we love taking a look at LinkedIn ad examples before we create anything at SH1FT’s LinkedIn agency.
You might just need a few ideas and LinkedIn ad strategies to spark your creativity. Don’t be ashamed, it’s a good strategy to take a look at LinkedIn ads that convert before creating one. Here are the 54 of the best LinkedIn ad examples we found in 2020!
LinkedIn ads are quite amazing when it comes to B2B advertising. If you have a brand that is trying to reach a professional landscape, they are an amazing option to try. Just like other social media advertising, you can choose who to target, how much you want to spend, what you want to advertise for and the ad creative you choose.
If you are looking for ad examples on other social media channels, I highly recommend the following articles that our web visitors are raving about:
1. Outreach #1
We have handpicked this LinkedIn ad example because the colours make it truly stand out in the feed. While it’s not necessary to always have colours that stand out, it can be a great strategy to increase your CTR.
We also like this LinkedIn ad because the ad copy starts with a pretty strong promise. Starting with a promise is a great way to compel people that see your ad to follow through to learn more.
2. Crunchbase’s LinkedIn ad example
This LinkedIn ad example is solid because of the white background with colours that stand out. Having a white background is a great strategy if you bring colours on the image as they have high contrast.
It’s also a great strategy to add your call-to-action in as many places as possible. In this ad, you can see the download button at the end and inside the ad copy.
This LinkedIn ad example caught our attention because of the use Pendo made of the multi-image ad and the strong contrasting colours that stand out. Using multiple images that are in fact one big image is a creative way of standing out on LinkedIn.
I’ll also add that the choice of colour truly makes them stand out in the feed which is very important. If you don’t stand out, there’s no way you’ll be able to get people to stop & click on your ad.
4. Design Pickle LinkedIn ad example
This LinkedIn ad example does one thing very well: they have a clear call-to-action. Repeating your call-to-action in your image and at the bottom of your ad is a great strategy.
Remember that the first goal of your ad is to stand out in the feed and the second is to get people to click. By having a strong call-to-action and a yellow ad, you win both of those.
This LinkedIn ad example is great because they use a big number in their image. Having a big number gets people curious as to its meanings and BOOM, they stopped to see your ad.
Of course, that’s just the beginning of the game. That number needs to mean something strong enough to get people to use the call-to-action. We like this ad copy because it transitions well from the number to need and offer.
6. Analog Devices LinkedIn ad example
This tech LinkedIn ad example seems a bit futuristic yet their ad copy is clear & straight to the point. In our extensive experience with paid advertising, we found that the best ad copies are the most simple ones.
It’s not easy to persuade someone to click on your LinkedIn ad with a simple ad copy, but it’s worth it. Remember that people scroll fast and it’s confusing, they’ll most likely pass.
7. WiX #1
This LinkedIn ad example does a great job at telling its audience the value they will get. As you can see, it’s an eBook that helps you scale your agency. The ad copy is also clear on the words “actionable insights to stay ahead of the curve.”
A lot of ads don’t focus on what visitors will get by clicking on their ads, but it’s the most important thing. I also like the contrast with the blue, navy blue and orange of the picture (you might see different colours).
8. Cognigy LinkedIn ad example
This LinkedIn ad example does have a lot of text in it but I liked it because of the double call-to-action. It’s just to emphasize that your call-to-action is such an important part of your ads creative.
Always remember that everything you create in your ad is to push people to the next step. If they don’t follow through, your creative & copy didn’t convince them and it needs work. I would also add that a clear call-to-action is always the first step in the right direction.
9. Corporate Finance Institute (CFI)
This LinkedIn ad example has a really cool ad creative with a fragmented image style. They also made good use of the text in their image with the “read me if you want to be…”. It’s a great way to call the audience they are targeting.
I would always recommend creating LinkedIn ads that speak directly to your target market. Doing this will ensure that you are getting relevant traffic that has a chance of converting on your website.
10. Contentful LinkedIn ad example
A strong LinkedIn ad example is colourful. You don’t need to be as colourful, but it can sometimes help to stand out in the LinkedIn news feed. I’ll also add that it needs to match your brand’s colour palette.
If your logo has 3 colours like Contentful, it might be easy to integrate any type of colour in your ad. Now, using too many colours isn’t always good because people won’t remember you – be careful with that.
11. Outreach #2
This LinkedIn ad example has a strong offer for their audience. They also do a great job at creating inbound marketing LinkedIn ads that drive traffic to their webinar. The concept here is to provide a lot of value to their consumers by giving them insights.
If you run a webinar ad, this is a great example: strong branding, speakers and subject at hand. It’s everything people need to decide if they are interested or not.
12. IBM Watson LinkedIn ad example
This LinkedIn ad example is quite special. What we like about this ad is the simple question is asked: “do you have the right talent to put AI to work?” Using a short ad copy gets people to want to know more, it sparks curiosity.
The messaging here is very minimalistic as the image is which is congruent branding. Having a congruent branding in terms of creative & ad copy makes your message more memorable.
13. Yotpo LinkedIn ad example
This LinkedIn ad example is purely awesome because of the ad creative and the idea of sharing important news about your company. Let’s first talk about the ad creative, the use of small colourful squares and random geometric forms to create this ad is bold. It’s important to innovate in the realms of ad creative and Yotpo did that well.
It’s also a really good idea to share the news that is positive for your customers. To have received a lot of funding is amazing news for Yotpo customers. It means they’ll have a lot of money to invest in improving the platform.
14. Amazon Web Services (AWS)
This LinkedIn ad example is great because it checks all the marks of a good creative. A clear call-to-action, a “what you’ll get” ad copy, an image that stands out (and means something) and a headline that focuses on action.
I would also recommend for brands to try to use an image that has meaning and represents an idea. This image of birds migrating is a great visual way of explaining the headline “migrate to the cloud”.
15. Stripe LinkedIn ad example
We handpicked this LinkedIn ad example because of the great branding Stripe has. They use the same colours everywhere and this is amazing for customer loyalty.
Always using the same colours allows your customers to remember you and think about you when they see those colours. It also increases brand awareness through strong association. We also like the concept of convincing with strong statistics which is done well in this case.
It’s no wonder this LinkedIn ad example became part of our list. As stunning furry mailbox with a porcupine with a pink hat. How often do you see that? This LinkedIn ad stands out from the pack with its uniqueness & creativity.
It’s always a good idea to pick a new service your brand offers and showcasing it to the world. I know you want to show your best seller but sharing novelty is also important in digital advertising.
This LinkedIn ad example has a great offer and its often one of the most important things in your ad. As you can see, you can get unlimited content in the affiliate marketing hub of Outbrain. Such an offer will get the right people to want to click.
Most brands advertising often work on their ad creative & ad copy but without a great offer, it’s almost useless. At SH1FT, we always work with our clients to deliver a great offer before getting into LinkedIn ads.
18. Kount LinkedIn ad example
Want an inbound marketing LinkedIn ad example? Here’s another one from Kount. We love those types of ads because they are promoting free value for the prospects of brand advertising. There’s almost no better offer.
Promoting your eBook on a subject that affects your customers is an amazing strategy to connect with them. It’s basically back scratching your prospects at a mass scale.
This LinkedIn ad example does a great job at explaining the what’s inside question. It’s one of the best way of getting people curious and making sure their click is worthy.
When it comes to paid ads, not all clicks are equal. It means that the more clear your LinkedIn ad is, the more your clicks will convert. If you promise this and people get something else on the landing page, then the results will be bad.
20. FastSpring LinkedIn ad example
This LinkedIn ad example uses great colours to stand out and has an amazing match of headline to call-to-action. When I was scrolling through the feed, this flashy purple really caught my attention and made me stop on the ad. It’s why we always try to use colours that stand out in our ads, as long as it fits the brands image.
It’s also a great strategy to use the same keyword (in this case “download”) in the headline and on the call-to-action. This brings focus and clarity. On a side note, the CTA on the image should also be download.
21. New Breed
This LinkedIn ad example does a great use of their branding colour. Using the same colour as your logo in as many places as possible is a great way to build brand recognition.
Too often, we see brands using random colours that stand out but don’t fit at all with their general brand. By using the same colour, companies will recognize you more easily and your results should improve from that.
22. Seismic LinkedIn ad example
This LinkedIn ad example has a great combination of strong elements: repeating CTA and clear value proposition. As we can rapidly understand from the double CTA, Seismic wants us to download their eBook.
Apart from that, the ad copy on the image and above the image both answer the question “what’s in it for me”. By doing that, people who are interested by this subject should be compelled to follow through.
This LinkedIn ad example, apart from having great colour contrasts, has a very clear description. They essentially give all the information you need in the shortest amount of words.
You know what they offer, at what time and what you’ll get with this offer. Remember that people on LinkedIn are busy and will often give you 2-3 seconds. By being clear, you are making sure that you get your message across before it’s too late.
This LinkedIn ad example has a very creative image and an interesting ad copy. First of all, the image is really unique and stands out from most images on LinkedIn. The image quality is also top notch which is key in our experience.
Apart from that, the ad copy speaks directly to the context of today’s situation with the pandemic. Being contextual is really important in your LinkedIn ad copy.
25. WiX #2
Another great WiX LinkedIn ad example because they somewhat do it pretty well. Strong colour contrast to stand out and a very clear offer & CTA is what most LinkedIn ads often miss. The goal here is to provide value to WiX target market.
With over 320 likes, it seems like WiX is targeting the right audience for their B2B target market. The PDF you can download is also very well targeted for agency owners who run from one task to another constantly.
26. Tableau Software
This LinkedIn ad example has an amazing image and a very simple value proposition. Using blue & orange on an image is a great way of standing out with strong contrast. I would point out that the colour is respecting the brand’s identity and is in line with the logo which is important.
Apart from that, “the do’s and don’ts of dashboard” is a very compelling ad copy. It’s more unique than “dashboard guide for 2020” which makes it more unique and refreshing. Sometimes, just changing your copy can make a huge difference in your results.
27. Linkedin For Small Business
What’s better than a LinkedIn ad example, from LinkedIn, for LinkedIn, on LinkedIn? This ad is great because it has tons of social proof, 15,999 likes and 665 comments to be precise.
What we also like is the creative search toggle on the ad “find your time saver”. Being creative with your ad design is one of the best way of standing out since people look before they read.
This LinkedIn ad example from Survey Monkey is quite great because they go through the process of their customers. They get data, then share results and then impress everyone. By focusing on what your customers experience, you are helping others see the value of your product.
The question ad copy is a great way of getting people to stop and be curious about your LinkedIn ad. It’s simple to read yet way more powerful than those super long text ads.
Have you ever seen a LinkedIn ad example that cocky? I haven’t but this one clearly took my attention. “Others guess, Davis knows” is a pretty bold way of selling your product and standing out.
Having a strong promise is an excellent way of catching people’s attention when everything looks the same. Little advice, make sure you can back up your claim though!
30. EveryoneSocial LinkedIn Ad
This LinkedIn ad does a great job of using statistics to help sell their services. There’s nothing like laying out the facts to show customers just how useful your products and services can be.
Statistics can be a great tool to add to your marketing plan. In the case of this ad, the statistic acts as a supplement to the downloadable content and ad image to communicate the importance of using their services. Have a look at some of the statistics surrounding your industry and see which ones you can apply to your company.
31. Kentico Kontent LinkedIn Ad
This LinkedIn ad offers a modeling playbook for beginners to download. It’s a really great way to give your customers something valuable for free and helps to strengthen your brand’s connection with your users.
Kentico Kontent has also done a brilliant job with colour in this ad. Using only one pop of colour throughout the ad repeatedly reinforces that this ad is for Kentico Kontent, as users will associate the orange in the ad with their logo. Keeping your branding consistent and streamlined is really important for brand recognition.
32. CorelDRAW Graphics Suite LinkedIn Ad
The colours in CorelDRAW Graphics Suite’s ad are brilliant. It definitely catches the eye. In addition to their great use of colour, they’ve used their logo in a really smart way. Using a clear and large logo in your ad will help users to recognize your brand quickly. The top left corner is where the eye is naturally drawn to read the image, so its placement is very smart.
Webinars are also a great way to gain interest in your brand and they’ve made it clear that they have an upcoming webinar by also including a webinar logo beside their own logo.
33. Northbridge Insurance LinkedIn Ad
This LinkedIn ad uses a great image to communicate its services to customers. Seeing an image of an injured hand is more likely to get customers wondering about their emergency responses. It’s an indirect way to get customers thinking.
Another way this ad gets customers thinking is through their ad copy and free template. Give customers something useful and they will think about your business. In this case, Northbridge Insurance has given users an emergency contact template, something that is useful for everyone.
34. Vale LinkedIn Ad
In this LinkedIn ad example, Vale is in the spirit of the season. It’s a great one because it uses a charitable initiative to display their values. They tell a story of the company through their charitable contributions to the Christmas Food Drive and people will become more emotionally invested in the company, especially if they identify with the charity and also want to support it.
Charitable initiatives are an excellent way to not only boost your brand’s image but also to help out your community.
35. SAP LinkedIn Ad
SAP’s choice of colour contrasts with their blue logo, making the logo stand out on the image. Additionally, the purple text over the yellow background makes the text easily readable and vibrant.
The simple text makes it easier for users to quickly understand what your ad is about – no one wants to spend more than a few seconds looking at and reading an ad. So, keep it simple and clear so that users take notice.
36. Sinch LinkedIn Ad
Sinch’s clear and simple copy is an effective and friendly way to communicate with customers. Using emojis is also a great way to make your ad more friendly and accessible to your customers who may not have a very good understanding of SMS messaging for their business.
If you’ve ever been wary of using emojis in your advertising, check out these statistics: 1 in 5 tweets now include emojis, using emojis in your email subject lines actually increase response and open rates, and push notifications with emojis increase open rates by 85% and conversions by 9%. People love emojis.
37. Gotransverse LinkedIn Ad
eBooks are another excellent way to introduce new customers to your company by offering them something free and useful. They’re usually a bit heftier than a guide or a checklist, which customers will like.
Also, the ad copy is thorough and clearly lays out the benefits of checking out their eBook, so customers know exactly the kind of information they’re going to get from it. Some ads that offer eBooks can be vague with what exactly you’re going to get in the eBook. Clearly list the topics your eBook will cover to attract more readers.
38. Stella Connect LinkedIn Ad
This LinkedIn ad is another great inbound marketing example. This ad promotes not only their free eBook but also their services and other products. It’s a smart way to give your customers something useful that will also introduce new customers to your business.
This ad also features great design. According to Adobe, 38% of users will stop engaging with your content if the layout or content itself is unattractive. So take that extra time to make sure your design is that much better. It will set you apart from the competition.
39. Roxtec Canada LinkedIn Ad
Checklists are a really easy way to tell customers what they need. They’re also a great way to give your customers something to consume from your company.
The question in the description prompts users to question whether their system is Halogen-free and encourages them to download the checklist. They’ve also done a good job tying in their logo’s blue colour into the ad image. Even subtle details like the blue on the cable system make a huge difference in making a good ad into a great one.
40. Bananatag LinkedIn Ad
This LinkedIn ad shows the power of a great creative image. Combined with the smart use of colour and a logo that takes up half of the ad, this ad image lets the creativity do the talking.
One thing this ad does particularly well is that they’ve used a simple, one-sentence tagline as a great value proposition to describe their company before going into the ad copy. This works well, especially because it stands alone from the ad copy and introduces customers to the business. Think of a quick and simple tagline for your business and include it in your ads.
41. Purolator LinkedIn Ad
This Linkedin ad is a really good example of great design and excellent product images. With your ad, you want to be showcasing your products with high-quality photos that show detail.
The ad is also great because of Purolator’s smart use of hashtags. Hashtags are a powerful tool that can introduce new customers to your brand and extend your reach significantly. A study by socialinsider found that accounts with up to 100 thousand followers have a better reach rate when they use hashtags in their captions. They also found that using a few really good hashtags is always better than using a lot of hashtags.
42. Securden LinkedIn Ad
In this ad, Securden blends an effective illustration with consistent branding. Their use of green reinforces brand identity, while the illustration communicates a bit about what the ad is all about.
They’re also offering a free trial. Free trials are a great way to get customers to try your products and services. The idea is that customers will realize how useful your services are and then want to continue with the paid version. A study by Recurly Research found that, on average, 6 out of 10 free trials converted into paid subscriptions after the trial period ended. Additionally, having the free trial button in orange makes it stand out in the ad and calls attention to it.
43. Monotype LinkedIn Ad
This LinkedIn ad example is super simple. And it works. They’ve showcased a font example brilliantly by finding a creative way to display it. It’s colourful, dimensional, and vibrant.
The unique and beautiful imagery and simple ad copy will really convince you to click the Learn more button. Original images are a fantastic way to get your brand noticed – a study by MDG found that adding a photo to your ad can improve your customers’ ability to remember your ad. 65% of people remember an ad with an image after 3 day, as opposed to only 10% of people who remember an ad with only text.
44. Microsoft Developers LinkedIn Ad
This LinkedIn ad is a great one because it’s a brilliant example of how to use contrast in a simple ad. While the blue used in the ad also ties in with the blue window of the Microsoft logo, it contrasts effectively against the black background of the ad.
University of Southern California says that using two contrasting colours in a single photo can increase your conversion rate by 60%. Standing out really pays off.
45. Moneris LinkedIn Ad
Give your customers an offer they can’t refuse, just like Moneris has done by waving Business plan fees for 3 months. By the time the fees are no longer waived – if you have great products and services – customers will have become dependent on your products and want to continue using them. Waiving fees is an example of an incentive, a bit different than a free trial, but still successful in gaining new customer,
Moneris has also done a really good job with their branding. Their use of the blue colour that matches their logo makes this ad unmistakably theirs.
46. Western Union Business Solutions LinkedIn Ad
This ad is also a great inbound marketing example. The ad suggests that their daily currency analysis will help you stay ahead while market trends shift daily. It identifies an issue and provides a way to remedy the issue.
If you’re not incorporating email into your marketing strategy, you might want to rethink that. According to Salesforce, email marketing in the UK has an average return on investment (ROI) of 3800% – in other words, that’s $38 for every $1 invested.
47. Drop LinkedIn Ad
This LinkedIn ad is a great example of how to use carousel ads. The huge amount of valuable information you get from one ad is really effective. For that reason, it was smart of Drop to use the carousel type of ad. It breaks up the information into bite-sized images that users can take their time with.
The colours in this ad also separate the mini infographics into separate topics. Using infographics is a smart way to demonstrate industry knowledge. Users will also spend more time looking at infographics, so it’s a great way to keep attention on your ad.
48. Facebook for Business LinkedIn Ad
This LinkedIn ad is a great one because it allows customers to see themselves in the video. By using an example of a small business that employs Facebook’s business services, other customers can see the features that they can apply to their business as well.
It does a really good job of showing Facebook’s business features off. It’s important to find a creative way to show your products and services in action, so if you’re stuck on how to do that, take some inspiration from this great ad.
49. Telus LinkedIn Ad
This LinkedIn ad is a great example of using a social initiative to communicate their values to their customers. The ad copy is clear, friendly, and informative. It not only lets customers know what Telus is supporting, but it also lets them know how much Telus is donating.
Telus is known for their use of cute animals in their ads, so using a bee and supporting their Pollinator Fund For Good is a perfect blend of displaying their values and consistent branding.
50. Mackenzie Investments LinkedIn Ad
Metaphorical imagery and video is a smart way to show customers more about your brand. This slow and steady turtle is a cute way to communicate that Mackenzie Investments has the stamina and patience to help build a durable portfolio.
Additionally, choosing to use a video for this ad instead of a still image was a great idea. According to Forbes, videos are shared more 1200% times more on social media than both text and links combined. A video will keep users’ attention for longer and stay in their memory longer because of it.
51. Synthesized LinkedIn Ad
This ad does a great job of identifying a problem – spending too much time developing and testing – and offers a solution. Offering your products and services a solution to a problem is a great way to entice curious customers to check out your brand. Additionally, using the word free is another good way to attract attention to your ad.
As far as the ad image goes, they’ve kept it pretty simple. The purple colour is reminiscent of their logo and the copy on the image is limited to just their company name.
52. RollWorks LinkedIn Ad
This LinkedIn ad is a great example of good ad copy. Ask customers a question in your copy and then provide them with an answer. Another great inbound marketing example, they’ve given users a useful and comprehensive video about their services. Videos are hugely popular on LinkedIn – according to LinkedIn, more users would watch a video that explains a product or service than to read about it.
Keeping in mind that people would rather not read, RollWorks’ clear and simple copy gives only the essential information that customers need to know. It’s to the point and succinct. Simple ad copies are easy for customers to understand and quicker to consume.
53. Userful LinkedIn Ad
Userful’s colourful ad is a good example of smart design. They’ve used a hashtag to create a tagline for their company. This is a great way to engage with your customers and encourage them to contribute to the conversation surrounding your company. Once you’ve chosen a hashtag to use, keep running with it as your branded hashtag. Make sure to choose something short, relevant to your brand, and memorable.
Also, whitepapers are another great example of inbound marketing. In the 2018 Demand Gen report, they found that 71% of B2B buyers used whitepapers to research their purchasing decisions.
54. Inquisiq LMS LinkedIn Ad
This LinkedIn ad makes great use of the brand’s logo. It’s large and easily visible. The vibrant contrast between the blue and orange makes this ad stand out. A study by NNGroup saw that brand recall was better (39%) when the logo was placed to the left in an ad. Also, it’s a great example of using an award to help boost the reputation of your brand. Sharing your awards with your customers builds trust.
The ad also features simple ad copy and a great call to action with their free demo. Free demos are a quick way to give customers a taste of your services.
Beyond LinkedIn ads examples
To conclude, I hope that you’ve learned a thing or two about LinkedIn ads that we carefully handpicked for you. With our extensive LinkedIn ads experience at SH1FT, we love helping other brands grow.
I’d also like to add that the goal of seeing such LinkedIn ad examples is to spark new ideas to test. You might be surprised, just like we constantly are, of which ad creative ends up working best. Every business, timing and audience is different.
We will constantly be adding new examples in this list to keep it up-to-date with the latest trends in the LinkedIn ads world. We are actively looking for ads that truly perform to give you quality ideas in the future.
If you are looking for a LinkedIn ads agency to take your results to new levels, don’t hesitate to take a look at our LinkedIn ads agency.