When first creating Linkedin ads, it can be hard to work on a blank canvas. It’s why we love taking a look at LinkedIn ad example before we create anything at SH1FT’s LinkedIn agency.
You might just need a few ideas and Linkedin ad strategies to spark your creativity. Don’t be ashamed, it’s a good strategy to take a look at Linkedin ads that convert before creating one. Here are the best 24 Linkedin ad examples we found in 2020!
LinkedIn ads are quite amazing when it comes to B2B advertising. If you have a brand that is trying to reach a professional landscape, they are an amazing option to try. Just like other social media advertising, you can choose who to target, how much you want to spend, what you want to advertise for and the ad creative you choose.
If you are looking for ad examples on other social media channels, I highly recommend the following articles that our web visitors are raving about:
1. Outreach #1
We have handpicked this LinkedIn ad example because the colours make it truly stand out in the feed. While it’s not necessary to always have colours that stand out, it can be a great strategy to increase your CTR.
We also like this LinkedIn ad because the ad copy starts with a pretty strong promise. Starting with a promise is a great way to compel people that see your ad to follow through to learn more.
2. Crunchbase’s LinkedIn ad example
This LinkedIn ad example is solid because of the white background with colours that stand out. Having a white background is a great strategy if you bring colours on the image as they have high contrast.
It’s also a great strategy to add your call-to-action in as many places as possible. In this ad, you can see the download button at the end and inside the ad copy.
This LinkedIn ad example caught our attention because of the use Pendo made of the multi-image ad and the strong contrasting colours that stand out. Using multiple images that are in fact one big image is a creative way of standing out on LinkedIn.
I’ll also add that the choice of colour truly makes them stand out in the feed which is very important. If you don’t stand out, there’s no way you’ll be able to get people to stop & click on your ad.
4. Design Pickle LinkedIn ad example
This LinkedIn ad example does one thing very well: they have a clear call-to-action. Repeating your call-to-action in your image and at the bottom of your ad is a great strategy.
Remember that the first goal of your ad is to stand out in the feed and the second is to get people to click. By having a strong call-to-action and a yellow ad, you win both of those.
This LinkedIn ad example is great because they use a big number in their image. Having a big number gets people curious as to its meanings and BOOM, they stopped to see your ad.
Of course, that’s just the beginning of the game. That number needs to mean something strong enough to get people to use the call-to-action. We like this ad copy because it transitions well from the number to need and offer.
6. Analog Devices LinkedIn ad example
This tech LinkedIn ad example seems a bit futuristic yet their ad copy is clear & straight to the point. In our extensive experience with paid advertising, we found that the best ad copies are the most simple ones.
It’s not easy to persuade someone to click on your LinkedIn ad with a simple ad copy, but it’s worth it. Remember that people scroll fast and it’s confusing, they’ll most likely pass.
7. WiX #1
This LinkedIn ad example does a great job at telling its audience the value they will get. As you can see, it’s an eBook that helps you scale your agency. The ad copy is also clear on the words “actionable insights to stay ahead of the curve.”
A lot of ads don’t focus on what visitors will get by clicking on their ads, but it’s the most important thing. I also like the contrast with the blue, navy blue and orange of the picture (you might see different colours).
8. Cognigy LinkedIn ad example
This LinkedIn ad example does have a lot of text in it but I liked it because of the double call-to-action. It’s just to emphasize that your call-to-action is such an important part of your ads creative.
Always remember that everything you create in your ad is to push people to the next step. If they don’t follow through, your creative & copy didn’t convince them and it needs work. I would also add that a clear call-to-action is always the first step in the right direction.
9. Corporate Finance Institute (CFI)
This LinkedIn ad example has a really cool ad creative with a fragmented image style. They also made good use of the text in their image with the “read me if you want to be…”. It’s a great way to call the audience they are targeting.
I would always recommend creating LinkedIn ads that speak directly to your target market. Doing this will ensure that you are getting relevant traffic that has a chance of converting on your website.
10. Contentful LinkedIn ad example
A strong LinkedIn ad example is colourful. You don’t need to be as colourful, but it can sometimes help to stand out in the LinkedIn news feed. I’ll also add that it needs to match your brand’s colour palette.
If your logo has 3 colours like Contentful, it might be easy to integrate any type of colour in your ad. Now, using too many colours isn’t always good because people won’t remember you – be careful with that.
11. Outreach #2
This LinkedIn ad example has a strong offer for their audience. They also do a great job at creating inbound marketing LinkedIn ads that drive traffic to their webinar. The concept here is to provide a lot of value to their consumers by giving them insights.
If you run a webinar ad, this is a great example: strong branding, speakers and subject at hand. It’s everything people need to decide if they are interested or not.
12. IBM Watson LinkedIn ad example
This LinkedIn ad example is quite special. What we like about this ad is the simple question is asked: “do you have the right talent to put AI to work?” Using a short ad copy gets people to want to know more, it sparks curiosity.
The messaging here is very minimalistic as the image is which is congruent branding. Having a congruent branding in terms of creative & ad copy makes your message more memorable.
13. Yotpo LinkedIn ad example
This LinkedIn ad example is purely awesome because of the ad creative and the idea of sharing important news about your company. Let’s first talk about the ad creative, the use of small colourful squares and random geometric forms to create this ad is bold. It’s important to innovate in the realms of ad creative and Yotpo did that well.
It’s also a really good idea to share the news that is positive for your customers. To have received a lot of funding is amazing news for Yotpo customers. It means they’ll have a lot of money to invest in improving the platform.
14. Amazon Web Services (AWS)
This LinkedIn ad example is great because it checks all the marks of a good creative. A clear call-to-action, a “what you’ll get” ad copy, an image that stands out (and means something) and a headline that focuses on action.
I would also recommend for brands to try to use an image that has meaning and represents an idea. This image of birds migrating is a great visual way of explaining the headline “migrate to the cloud”.
15. Stripe LinkedIn ad example
We handpicked this LinkedIn ad example because of the great branding Stripe has. They use the same colours everywhere and this is amazing for customer loyalty.
Always using the same colours allows your customers to remember you and think about you when they see those colours. It also increases brand awareness through strong association. We also like the concept of convincing with strong statistics which is done well in this case.
It’s no wonder this LinkedIn ad example became part of our list. As stunning furry mailbox with a porcupine with a pink hat. How often do you see that? This LinkedIn ad stands out from the pack with its uniqueness & creativity.
It’s always a good idea to pick a new service your brand offers and showcasing it to the world. I know you want to show your best seller but sharing novelty is also important in digital advertising.
This LinkedIn ad example has a great offer and its often one of the most important things in your ad. As you can see, you can get unlimited content in the affiliate marketing hub of Outbrain. Such an offer will get the right people to want to click.
Most brands advertising often work on their ad creative & ad copy but without a great offer, it’s almost useless. At SH1FT, we always work with our clients to deliver a great offer before getting into LinkedIn ads.
18. Kount LinkedIn ad example
Want an inbound marketing LinkedIn ad example? Here’s another one from Kount. We love those types of ads because they are promoting free value for the prospects of brand advertising. There’s almost no better offer.
Promoting your eBook on a subject that affects your customers is an amazing strategy to connect with them. It’s basically back scratching your prospects at a mass scale.
This LinkedIn ad example does a great job at explaining the what’s inside question. It’s one of the best way of getting people curious and making sure their click is worthy.
When it comes to paid ads, not all clicks are equal. It means that the more clear your LinkedIn ad is, the more your clicks will convert. If you promise this and people get something else on the landing page, then the results will be bad.
20. FastSpring LinkedIn ad example
This LinkedIn ad example uses great colours to stand out and has an amazing match of headline to call-to-action. When I was scrolling through the feed, this flashy purple really caught my attention and made me stop on the ad. It’s why we always try to use colours that stand out in our ads, as long as it fits the brands image.
It’s also a great strategy to use the same keyword (in this case “download”) in the headline and on the call-to-action. This brings focus and clarity. On a side note, the CTA on the image should also be download.
21. New Breed
This LinkedIn ad example does a great use of their branding colour. Using the same colour as your logo in as many places as possible is a great way to build brand recognition.
Too often, we see brands using random colours that stand out but don’t fit at all with their general brand. By using the same colour, companies will recognize you more easily and your results should improve from that.
22. Seismic LinkedIn ad example
This LinkedIn ad example has a great combination of strong elements: repeating CTA and clear value proposition. As we can rapidly understand from the double CTA, Seismic wants us to download their eBook.
Apart from that, the ad copy on the image and above the image both answer the question “what’s in it for me”. By doing that, people who are interested by this subject should be compelled to follow through.
This LinkedIn ad example, apart from having great colour contrasts, has a very clear description. They essentially give all the information you need in the shortest amount of words.
You know what they offer, at what time and what you’ll get with this offer. Remember that people on LinkedIn are busy and will often give you 2-3 seconds. By being clear, you are making sure that you get your message across before it’s too late.
This LinkedIn ad example has a very creative image and an interesting ad copy. First of all, the image is really unique and stands out from most images on LinkedIn. The image quality is also top notch which is key in our experience.
Apart from that, the ad copy speaks directly to the context of today’s situation with the pandemic. Being contextual is really important in your LinkedIn ad copy.
25. WiX #2
Another great WiX LinkedIn ad example because they somewhat do it pretty well. Strong colour contrast to stand out and a very clear offer & CTA is what most LinkedIn ads often miss. The goal here is to provide value to WiX target market.
With over 320 likes, it seems like WiX is targeting the right audience for their B2B target market. The PDF you can download is also very well targeted for agency owners who run from one task to another constantly.
26. Tableau Software
This LinkedIn ad example has an amazing image and a very simple value proposition. Using blue & orange on an image is a great way of standing out with strong contrast. I would point out that the colour is respecting the brand’s identity and is in line with the logo which is important.
Apart from that, “the do’s and don’ts of dashboard” is a very compelling ad copy. It’s more unique than “dashboard guide for 2020” which makes it more unique and refreshing. Sometimes, just changing your copy can make a huge difference in your results.
27. Linkedin For Small Business
What’s better than a LinkedIn ad example, from LinkedIn, for LinkedIn, on LinkedIn? This ad is great because it has tons of social proof, 15,999 likes and 665 comments to be precise.
What we also like is the creative search toggle on the ad “find your time saver”. Being creative with your ad design is one of the best way of standing out since people look before they read.
This LinkedIn ad example from Survey Monkey is quite great because they go through the process of their customers. They get data, then share results and then impress everyone. By focusing on what your customers experience, you are helping others see the value of your product.
The question ad copy is a great way of getting people to stop and be curious about your LinkedIn ad. It’s simple to read yet way more powerful than those super long text ads.
Have you ever seen a LinkedIn ad example that cocky? I haven’t but this one clearly took my attention. “Others guess, Davis knows” is a pretty bold way of selling your product and standing out.
Having a strong promise is an excellent way of catching people’s attention when everything looks the same. Little advice, make sure you can back up your claim though!
Beyond LinkedIn ads examples
To conclude, I hope that you’ve learned a thing or two about LinkedIn ads that we carefully handpicked for you. With our extensive LinkedIn ads experience at SH1FT, we love helping other brands grow.
I’d also like to add that the goal of seeing such LinkedIn ad examples is to spark new ideas to test. You might be surprised, just like we constantly are, of which ad creative ends up working best. Every business, timing and audience is different.
We will constantly be adding new examples in this list to keep it up-to-date with the latest trends in the LinkedIn ads world. We are actively looking for ads that truly perform to give you quality ideas in the future.
If you are looking for a LinkedIn ads agency to take your results to new levels, don’t hesitate to take a look at our LinkedIn ads agency.