Reyjin, premium sports clothes, 100% Canadian
Using Facebook ads and copywriting to boost sales during the COVID-19 pandemic.
Reyjin is a french-canadian clothing lab based in Montreal. They create high-performance and fashionable sports clothes. With the COVID-19 pandemic shocking the world, they had to find solutions to still generate sales.
Reyjin initially wanted to test the waters with paid advertising, in a see it or believe it mentality. With the COVID-19 face mask becoming more popular, it was a golden opportunity to generate some good return on investment.
By working closely with them to create some strong ad creatives, we were able to bring them $4.88 for every $1 they spent on advertising. This allowed them to bring some solid cash flow to build their brand and see the power of Facebook & Instagram advertising.
Reyjin only advertised in Montreal, Quebec, Canada.
Here’s a summary of the different methods we used
- Deep-Dive optimization
- Creative collaboration
- Ad copy split testing
- Facebook CBO
- Automatic Placements
- Interest targeting