Reyjin, premium sports clothes, 100% Canadian

Using Facebook ads and copywriting to boost sales during the COVID-19 pandemic.

Photo credits -> World of Visuals

The story

Reyjin is a french-canadian clothing lab based in Montreal. They create high-performance and fashionable sports clothes. With the COVID-19 pandemic shocking the world, they had to find solutions to still generate sales.

Our mandate

Reyjin initially wanted to test the waters with paid advertising, in a see it or believe it mentality. With the COVID-19 face mask becoming more popular, it was a golden opportunity to generate some good return on investment.

Our process

By working closely with them to create some strong ad creatives, we were able to bring them $4.88 for every $1 they spent on advertising. This allowed them to bring some solid cash flow to build their brand and see the power of Facebook & Instagram advertising.

Reyjin only advertised in Montreal, Quebec, Canada.

Here’s a summary of the different methods we used

  • Deep-Dive optimization
  • Creative collaboration
  • Ad copy split testing
  • Facebook CBO
  • Automatic Placements
  • Interest targeting
  • Retargeting
  • Copywriting

The results

62

Direct Purchase

4.88

ROAS

1,356

Link Clicks

Some statistics

Ad creatives