Zoofest is a comedy festival affiliated with Just for laughs that takes place every year in July in Montreal. They put forward a program dedicated to the discovery of emerging talents in the fields of comedy, theater, cabaret, storytelling, magic, dance and performance. Popular comedians like Yannick De Martino, Mariana Mazza or Jay Du Temple performed at Zoofest.
The biggest objective of Zoofest was clear: make the festival known to 18 to 35 year olds. Indeed, most of our friends are in this age group and a vast majority didn’t know the festival.
It was a mandate of visibility and popularity, but a business rolls on sales. We therefore could not compromise ticket sales for visibility only.
Engagement rate
Total reach of advertising
Number of clicks
Number of impressions
Total number of interactions
Total number of page visits
Frequency
Likes
Sales
Cost per video click
Cost per click image
Cost per click best advertising
Impressions on Youtube & Google
Number of clicks on Youtube & Google
Interactions on Youtube videos
Unique visitors to the site
Keywords, PPC research, performance, traffic and more...
Inbound marketing, design plans, A/B tests, CRO ideas...
Our fee in relation to your ad spend and your ROI.
