Social media management, PPC advertising, SEO and creative work for Zoofest, second largest comedy festival in Montreal

PPC and inbound marketing for Zoofest

The story

Zoofest is a comedy festival affiliated with Just for laughs that takes place every year in July in Montreal. They put forward a program dedicated to the discovery of emerging talents in the fields of comedy, theater, cabaret, storytelling, magic, dance and performance. Popular comedians like Yannick De Martino, Mariana Mazza or Jay Du Temple performed at Zoofest.

Our mandate

The biggest objective of Zoofest was clear: make the festival known to 18 to 35 year olds. Indeed, most of our friends are in this age group and a vast majority didn’t know the festival.

It was a mandate of visibility and popularity, but a business rolls on sales. We therefore could not compromise ticket sales for visibility only.

The results

70%

Engagement rate

82,349

Total reach of advertising

8,489

Number of clicks

806,846

Number of impressions

58,837

Total number of interactions

9,534

Total number of page visits

9,73

Frequency

722

Likes

2,800

Sales

$ 0.11-0.14

Cost per video click

$ 0.36

Cost per click image

$ 0.10

Cost per click best advertising

1,588

Impressions on Youtube & Google

470

Number of clicks on Youtube & Google

128

Interactions on Youtube videos

103,000

Unique visitors to the site

Some of our creations



 
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