Zoofest, a springboard for comedians
Social media management, PPC advertising, SEO and creative work for Zoofest, second largest comedy festival in Montreal.
The story
Zoofest is a comedy festival affiliated with Just for laughs. It takes place every year in July, in Montreal. They put forward a program dedicated to the discovery of emerging talents in the fields of comedy, theater, cabaret, storytelling, magic, dance and performance. Popular comedians like Yannick De Martino, Mariana Mazza or Jay Du Temple performed at Zoofest.
Our mandate
The biggest objective of Zoofest was clear: make the festival known to 18 to 35 year olds. Indeed, most of our friends are in this age group and a vast majority didn’t know the festival.
It was a mandate of visibility and popularity, but a business rolls on sales. So we knew we could not compromise ticket sales for visibility only.
The results
70%
Engagement rate
82,349
Total reach of advertising
8,489
Number of clicks
806,846
Number of impressions
58,837
Total number of interactions
9,534
Total number of page visits
9,73
Frequency
722
Likes
2,800
Sales
$ 0.11-0.14
Cost per video click
$ 0.36
Cost per click image
$ 0.10
Cost per click best advertising
Some of our creations
