The story
Zoofest is a comedy festival affiliated with Just for laughs that takes place every year in July in Montreal. They put forward a program dedicated to the discovery of emerging talents in the fields of comedy, theater, cabaret, storytelling, magic, dance and performance. Popular comedians like Yannick De Martino, Mariana Mazza or Jay Du Temple performed at Zoofest.
Our mandate
The biggest objective of Zoofest was clear: make the festival known to 18 to 35 year olds. Indeed, most of our friends are in this age group and a vast majority didn’t know the festival.
It was a mandate of visibility and popularity, but a business rolls on sales. We therefore could not compromise ticket sales for visibility only.
The results
70%
Engagement rate
82,349
Total reach of advertising
8,489
Number of clicks
806,846
Number of impressions
58,837
Total number of interactions
9,534
Total number of page visits
9,73
Frequency
722
Likes
2,800
Sales
$ 0.11-0.14
Cost per video click
$ 0.36
Cost per click image
$ 0.10
Cost per click best advertising
1,588
Impressions on Youtube & Google
470
Number of clicks on Youtube & Google
128
Interactions on Youtube videos
103,000
Unique visitors to the site
Some of our creations
In the submission:
Extensive research
Keywords, search for competitors,
performance, traffic and more ...
Personalized growth
Web design, design plans,
A / B testing, content marketing ...
Tailor-made fees
Our costs in relation to your
advertising spend and your ROI.
