Zoofest is a comedy festival affiliated with Just for laughs that takes place every year in July in Montreal. They put forward a program dedicated to the discovery of emerging talents in the fields of comedy, theater, cabaret, storytelling, magic, dance and performance. Popular comedians like Yannick De Martino, Mariana Mazza or Jay Du Temple performed at Zoofest.
The biggest objective of Zoofest was clear: make the festival known to 18 to 35 year olds. Indeed, most of our friends are in this age group and a vast majority didn’t know the festival.
It was a mandate of visibility and popularity, but a business rolls on sales. We therefore could not compromise ticket sales for visibility only.