SH1FT was born a performance agency dedicated to scaling paid acquisition online. We always strive to drive a strong ROI to our clients and our reputation precedes itself. Our agency was built to have everything we need in-house to scale your paid advertising.
SH1FT is one the leading Facebook advertising agency in Montreal & Paris. Born as a paid acquisition agency, we know everything it takes to take a campaign from zero to profits.
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Facebook ads are about sharing your brand with your target audience and we can’t do that without understanding your business. At this stage, we want to understand what you are selling, why people like it and what your competitors are doing. We also strive to do a deep-dive research of anything we find relevant on your website and social media and the ones of your competitors. If you have past Facebook ads campaigns data, we’ll analyse those to see what worked best. This step is crucial as it influences the entire trajectory of our Facebook ads strategy.
Once we have an idea of what works and what makes your brand unique, we start mapping out visuals and copywriting we want to create. Our goal is to create a seamless objective from your Facebook ads to your website, it’s why we often offer to manage your conversion rate optimization to make sure the traffic we send converts in actual customers. With our in-house team, we can create any photography, graphic design or video editing we think will generate results. With Facebook ads, it’s key to stand out, be clear but also stay congruent with your brand identity.
After launching the initial Facebook ads, we start analyzing the data we receive on a 24 hour basis with Facebook. We constantly monitor your progress to make sure your ads are delivering the best performance they can. We turn off ad sets, create new ads and make some tweaks if we see a Facebook ad that has potential. We constantly try to learn from the data for our future tests to help your brand see a constant improvement. Our scaling and profit-first mentality enables us to make efficient tests while drawing solid conclusions.
We constantly watch your Facebook ads for any problem or optimization opportunity in order to deliver better results based on your goals. We keep an eye on your budget, audiences, visuals and copywriting to gain wisdom about what to do next. From being very attentive to details, we make sure every dollar you spend is not wasted in the long run.
You can target cities, countries, states, continents or even people who have been to a place but live somewhere else.
Choose the age, sex, job title, education level, marital status and much more all inside the business manager.
Amongst options, you can target your Facebook ads based on behaviors such as purchase behavior or device usage.
Target people who like your page, your event or even their friends all inside the business manager.
You can target people’s interests such as biking, dancing, yoga and much more. You can also target your competitor’s Facebook page.
You can target past website visitors, past leads, people who viewed your videos on Facebook and much more.
Keywords, PPC research, performance, traffic and more...
Inbound marketing, design plans, A/B tests, CRO ideas...
Our fee in relation to your ad spend and your ROI.
Our Partner Mayple has granted us the title of one of the top e-commerce agencies for 2022.
Coming in hot with a rating of 4.8/5, we’re proud of the work we’ve done for our clients, and what we’ve accomplished internally to provide results.
Reach out and see how we can help.