How to Promote Products: The Ultimate Guide
Hannah Beazley January 26, 2021
Everything you need to know to get your product seen by the right people, right now.
Facebook advertising is one of the most effective advertising platform in the world. They have over 2 billion active users (1/4 of the population) with users spending long hours. What’s more? They also have one of the most cost-effective platform. You can get your ads seen by over 1,000 for less than $10.
The most amazing thing is any business can leverage Facebook advertising to reach a specific target market at any budget. Most companies leveraging Facebook ads with the help of experts are able to generate their desired results might it be sales, visibility or increasing their customer’s lifetime value.
With extremely precise targeting abilities and evolving visual tools, Facebook ads is the best option for most brands online. Having Facebook ads running today is essential to any strategy where you need a competitive edge against your competitors. You can target the right people at the right time with the right message.
Are you looking to increase your visibility and share your message to as many people as possible? We can help.
Do you want people to become more interested in your business such as visiting your website or send you messages about your products? We can help.
Are you looking to get more leads, sales, calls or even offline conversions at scale? We can help.
SH1FT was born a performance agency dedicated to scaling paid acquisition online. We always strive to drive a strong ROI to our clients and our reputation precedes itself. Our agency was built to have everything we need in-house to scale your paid advertising.
Marketing angles, call-to-actions, A/B testing, we create ad copy that stands up when it’s time to scale your Facebook ads.
Social content production sparkled with advertising creative. We innovate your ad creative to stand out, keep your brand identity and generate revenue.
Graphic design that connects with your brand identity, your customers and your goals.
Always-on optimization to enable your Facebook ads to increase your spending while keeping a high return on investment.
per app download
We created a video series for Facebook and Instagram story ads with a swipe up to download feature.
Return On Investment
We used targeted tutorials and amazing demonstrative videos to generate sales from Facebook advertising.
engagement rate
Using a carefully planned FB and IG advertising funnel, we boosted ticket sales while improving brand image.
We have paid social experts who have a lot of Facebook ads success under their belt. We will make sure every dollar you spend is well spent which is not the case when you hire someone in-house that doesn’t run Facebook ads as a career.
We were born as a performance agency that had scaling abilities no one around us had. This is how we built our agency and we are continuing to bring high return-on-investment for all our clients.
We’ve quickly adapted to have everything we might ever need to deliver Facebook ads that are profitable. This includes copywriting, graphic design, creative a/b tests, video editing, photography, social media management and much more.
Everything you need to know to get your product seen by the right people, right now.
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SH1FT is one the leading Facebook advertising agency in Montreal & Paris. Born as a paid acquisition agency, we know everything it takes to take a campaign from zero to profits.
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Facebook ads are about sharing your brand with your target audience and we can’t do that without understanding your business. At this stage, we want to understand what you are selling, why people like it and what your competitors are doing. We also strive to do a deep-dive research of anything we find relevant on your website and social media and the ones of your competitors. If you have past Facebook ads campaigns data, we’ll analyse those to see what worked best. This step is crucial as it influences the entire trajectory of our Facebook ads strategy.
Once we have an idea of what works and what makes your brand unique, we start mapping out visuals and copywriting we want to create. Our goal is to create a seamless objective from your Facebook ads to your website, it’s why we often offer to manage your conversion rate optimization to make sure the traffic we send converts in actual customers. With our in-house team, we can create any photography, graphic design or video editing we think will generate results. With Facebook ads, it’s key to stand out, be clear but also stay congruent with your brand identity.
After launching the initial Facebook ads, we start analyzing the data we receive on a 24 hour basis with Facebook. We constantly monitor your progress to make sure your ads are delivering the best performance they can. We turn off ad sets, create new ads and make some tweaks if we see a Facebook ad that has potential. We constantly try to learn from the data for our future tests to help your brand see a constant improvement. Our scaling and profit-first mentality enables us to make efficient tests while drawing solid conclusions.
We constantly watch your Facebook ads for any problem or optimization opportunity in order to deliver better results based on your goals. We keep an eye on your budget, audiences, visuals and copywriting to gain wisdom about what to do next. From being very attentive to details, we make sure every dollar you spend is not wasted in the long run.
While you always have 24/7 access to your Facebook ads results, we also send a comprehensive report that gives you the results of your Facebook ad campaign based on your goals. You can also speak to us anytime to gather insight or ask any question. With the comprehensive Facebook ads report, we also take the time to write what our strategy is so you can pitch in any ideas you have and collaborate with us
Using our many years of expertise at bringing results to clients can save you time and money, and those are the most valuable resources to business owners. Most often you would pay as much as you pay us to have an inexperienced employee take care of your Facebook ads. We can help, we know what to do to bring results with Facebook ads.
This placement represents the Facebook news feed, right column, search ads, instant articles, video bumpers, Facebook stories and messenger.
Instagram placement is selected directly from the business manager. You can show your ads in the news feed, stories and the explore page.
Ads are not just on social media. Facebook has a lot of partner vetted websites on which you can show your Facebook ads.
You can target cities, countries, states, continents or even people who have been to a place but live somewhere else.
Choose the age, sex, job title, education level, marital status and much more all inside the business manager.
Amongst options, you can target your Facebook ads based on behaviors such as purchase behavior or device usage.
Target people who like your page, your event or even their friends all inside the business manager.
You can target people’s interests such as biking, dancing, yoga and much more. You can also target your competitor’s Facebook page.
You can target past website visitors, past leads, people who viewed your videos on Facebook and much more.
You can ask Facebook to create an audience that looks like your past visitors or even your past customers.
We always recommend letting us or someone else manage your Facebook page while you run ads to increase your results. This means posting regularly, interacting with customers, answering messages, optimizing your profile and much more.
Maybe you want to run your Facebook ads yourself or want your team to do it, there’s no problem. We can help by offering consulting calls or monthly guidance calls to ensure your Facebook ads results are aligned with your goals. Our expertise can greatly help in taking the right decision in times of uncertainty.
We’re always transparent. We charge a flat-fee based on the amount of time we spent on your Facebook ads.
There aren’t any although we recommend a minimum of $500 per month in ad spend if you want sales, but to gain visibility or leads, any budget is good with Facebook ads.
It is not legal for us to guarantee results, but request a proposal and we’ll tell you if we believe in your product and if your goals are realistic enough.
Yes, we have managed budgets of up to $25K per day for clients. We know how to increase your ad limit, manage high budgets on ad sets and scale bids manually to ensure the best ROI.
Facebook has tons of partner website where we can place our advertising, we take care of that.
Right away! Just call us at +1 438 299-5096 (toll free)
Keywords, PPC research, performance, traffic and more...
Inbound marketing, design plans, A/B tests, CRO ideas...
Our fee in relation to your ad spend and your ROI.
Montreal
Paris
Keywords, PPC research, performance, traffic and more...
Inbound marketing, design plans, A/B tests, CRO ideas...
Our fee in relation to your ad spend and your ROI.
Facebook ads are the ones that appear on Facebook and its audience network. The platform to launch your Facebook ads is called the business manager. On that platform you can create ads able to target almost anyone you can think of: people that match your buyer persona, people who bought from you or even parents with children below the age of 2. We can also run Instagram ads from the business manager dashboard.