Inbound marketing is a methodology that allows you to attract customers by crafting helpful content and experiences personalized for your audience. We strive to form connections and solve problems rather than interrupt audiences with outbound marketing.
Not all website traffic is equal. Our strategy isn’t to magically attract traffic but rather to identify & reach out to potential customers that are most likely to become your customers. Our inbound marketing experts leverage SEO, social media marketing, email marketing, chatbots & content marketing to bring sales.
The goal here is really to show your prospective buyers that you have the product or service they need and you are the right candidate. The best strategy to do this is to create content with helpful information that gives power to the buyer. The content can be an article, a video or even a PDF but it needs to help the customer make a decision.
We usually use the following tools to accomplish this:
Having an active social media profile is key to make sure your content is shared with your prospective buyers. By sharing constantly, it will increase their trust, nurture your leads and create discussions. We vary our content formats such as videos, graphic design and photography. We also promote your content with paid advertising to reach new targeted audiences. We can manage everything from creative to optimization.
After attracting your customers, it’s time to spark a discussion by helping them in their research process. You have leads who have the problem that you solve but they aren’t even sure you product and service is the right one. This phase is critical in any inbound marketing campaign.
Our goal is to create content that shows that your brand knows how to deliver the solution that solves the problem in question. Your content needs to push your customers to engage with your brand by being relevant, timely and helpful.
The content at this stage will be different from the content we write for the attract phase. We won’t be focused on SEO optimized content although we always make sure your content stays optimized to generate even more results. At this stage, we strive to spark questions in your customer’s mind. We want to give enough information to your potential customer for them to make a smart decision.
While your website should still be the best place to generate leads for your companies, having a landing page at the engage phase can be a great way to generate email addresses and start communicating with your prospective buyer. We design strong landing pages that convert while being highly contextual.
Getting your prospects to take action requires an understanding of their path on your website and human psychology. We design everything with the user experience in mind.
Also known as CRO, conversion rate optimization allows you to optimize your landing page or website to generate more leads. We make tests based on our understanding of human pyschology, our research and experience to see if it helps in bringing more leads for your company.
After gathering emails, it’s time to nurture those leads in order to convert them. Send too many emails and getting too many unsubscribes and sent too few emails and risk your customers forgetting about you. We craft optimized email marketing and chatbots automations or broadcasts that help your customers and make them want to buy from you.
We can help your team set up efficient lead scoring to put more importance to better sales qualified leads and marketing qualified leads. Having good quality lead scoring can help your sales team know exactly when and what to send.
You don’t need to reinvent the wheel for every email and proposals. We help your team create the most efficient templates with A/B tests that keep improving over time.
Without a CRM, your sales team wastes a lot of time. A good CRM can help capturing information about your prospects and track every conversions you’ve had. It’s an essential part of communicating efficiently with your prospects.
You can have tons of quality inbound leads, but if you don’t have an inbound sales enablement team to close the deals, then you are loosing tons of potential revenue.
find exactly where your pipeline is breaking and resolve issues. You can’t improve what you can’t measure and we make sure to track everything.
After you’ve attracted and engaged the right people, the next step is to gather your leads contact information. We can help gather those valuable pieces of information by providing relevant and helpful content. We can create forms, leverage call-to-actions and landing pages.
By knowing your exact buyer persona and having helpful content, we’ll have every page of your website generating leads. We do this by doing a lot of A/B tests, strong targeting and CRO.
After attracting the right customers, you need to leverage marketing automations, CRM and closed loop reporting to make sure that you close those prospects. Most of your prospects aren’t ready to buy, we keep them heere by using lead nurturing, lead scoring and lead automation.
We’re almost there now! You’ve attracted the right customer and converted the right leads; now, you need to convert those leads into customers. MediaTown will use marketing automation, a CRM system and closed loop reporting to make sure that you are closing the right customer at the right time.
Inbound marketing does not stop after the sale, it’s the beginning of the relationship. We strive to create a great experience that engages current and past customers to increase their net promoter scores. We use email marketing, social media management, targeted ads and much more.
To summarize, you attract strangers then convert them into leads. They become clients, and you continue to delight them. Happy customers then become promoters. This way, they refer you even more customers.
For multiple years now, we’ve built a strong track-record of performance driven inbound marketing. Our inbound marketing agency has been trusted by many small, mid and large-sized companies to connect and convert leads through innovative & efficient marketing strategies. We focus on attracting your customers through inbound marketing methodologies.
Web design that focuses on real impact on conversions and sales.
Results driven analysis to drive traffic that transforms into leads and sales.
Crafting a personalized ongoing dialogue with your prospects and customers.
Actionable strategies to to shorten the sales cycle and constantly optimize results.
Enhance brand awareness, drive traffic and increase revenue.
Leverage machine intelligence to show relevant content to your audience.
Close bigger sales through individualized marketing efforts.
Providing your sales team with information, content and tools to engage target prospects.
We engaged audiences through sport debates and stunning visuals while promoting products to boost sales.
We showed intriguing and beautiful creatives while promoting the event to increase number of visitors.
We carefully planned a FB and IG funnel with engaging content to boost ticket sales while improving brand image.
With inbound marketing, we can work on a month-to-month basis, but we can also work on a long term contract. Whatever works best for you.
Inbound marketing is big ecosystem. We couldn’t deliver results as good if we weren’t good at all those services.
Inbound Marketing is a marketing approach that focuses on attracting, engaging and delighting your customers mainly with content.
SEO stands for “search engine optimization”. It helps your business to rank on Google and get what we call search or organic traffic.
Keywords, PPC research, performance, traffic and more...
Inbound marketing, design plans, A/B tests, CRO ideas...
Our fee in relation to your ad spend and your ROI.