What is inbound marketing?
Inbound marketing is a methodology that allows you to attract customers by crafting helpful content and experiences personalized for your audience. We strive to form connections and solve problems rather than interrupt audiences with outbound marketing.
Why do you need inbound marketing?
7 out of 10 customers say they won't buy from a company that isn't active on social media
Nurtured leads make purchases that are 47% larger than those who aren't nurtured
80% of business decision makers prefer reading content than seeing advertising
SH1FT Inbound Methodology
1. Attract
Not all website traffic is equal. Our strategy isn’t to magically attract traffic but rather to identify & reach out to potential customers that are most likely to become your customers. Our inbound marketing experts leverage SEO, social media marketing, email marketing, chatbots & content marketing to bring sales.
The goal here is really to show your prospective buyers that you have the product or service they need and you are the right candidate. The best strategy to do this is to create content with helpful information that gives power to the buyer. The content can be an article, a video or even a PDF but it needs to help the customer make a decision.
We usually use the following tools to accomplish this:
Buyer persona
We strive to research about your customers through your company and various online resources. The goal here is to understand what interests them, their demographics, what are their problems that your product or service solves and what makes them buy from you. It’s the essence of everything we do. Knowing your buyer persona will allow us to target the right people and craft the right content.
We strive to optimize your website’s speed and also adapt your content to make sure it ranks on Google search. This includes title tags, keyword optimization, inbound & outbound links, design and much more.
The content created at this stage can be in any format. The important thing is to craft it for a more general public and not too specific. We want to educate people on the problem you solve as a company. The content is made to capture the interest of your audience. Of course, the messaging of your company needs to be honed in and focused enough to make sure people understand what your company is about.
Having an active social media profile is key to make sure your content is shared with your prospective buyers. By sharing constantly, it will increase their trust, nurture your leads and create discussions. We vary our content formats such as videos, graphic design and photography. We also promote your content with paid advertising to reach new targeted audiences. We can manage everything from creative to optimization.
We design websites that clearly states your message and brand while being optimized for SEO. Your website is probably the most important part of your inbound marketing efforts, it’s why it’s important to work with an agency that understands inbound marketing.
Sales framework
We can help you set up a sales enablement framework to fully optimize your inbound marketing to sales process. We can save you time and money by giving you advice on which tools to use, how to connect with customers and mentality needed to boost your sales. The sales enablement framework is generally really exciting.
2. Engage
After attracting your customers, it’s time to spark a discussion by helping them in their research process. You have leads who have the problem that you solve but they aren’t even sure you product and service is the right one. This phase is critical in any inbound marketing campaign.
Our goal is to create content that shows that your brand knows how to deliver the solution that solves the problem in question. Your content needs to push your customers to engage with your brand by being relevant, timely and helpful.
The content at this stage will be different from the content we write for the attract phase. We won’t be focused on SEO optimized content although we always make sure your content stays optimized to generate even more results. At this stage, we strive to spark questions in your customer’s mind. We want to give enough information to your potential customer for them to make a smart decision.
While your website should still be the best place to generate leads for your companies, having a landing page at the engage phase can be a great way to generate email addresses and start communicating with your prospective buyer. We design strong landing pages that convert while being highly contextual.
Getting your prospects to take action requires an understanding of their path on your website and human psychology. We design everything with the user experience in mind.
Also known as CRO, conversion rate optimization allows you to optimize your landing page or website to generate more leads. We make tests based on our understanding of human pyschology, our research and experience to see if it helps in bringing more leads for your company.
After gathering emails, it’s time to nurture those leads in order to convert them. Send too many emails and getting too many unsubscribes and sent too few emails and risk your customers forgetting about you. We craft optimized email marketing and chatbots automations or broadcasts that help your customers and make them want to buy from you.
We can help your team set up efficient lead scoring to put more importance to better sales qualified leads and marketing qualified leads. Having good quality lead scoring can help your sales team know exactly when and what to send.
You don’t need to reinvent the wheel for every email and proposals. We help your team create the most efficient templates with A/B tests that keep improving over time.
Without a CRM, your sales team wastes a lot of time. A good CRM can help capturing information about your prospects and track every conversions you’ve had. It’s an essential part of communicating efficiently with your prospects.
You can have tons of quality inbound leads, but if you don’t have an inbound sales enablement team to close the deals, then you are loosing tons of potential revenue.
find exactly where your pipeline is breaking and resolve issues. You can’t improve what you can’t measure and we make sure to track everything.
3. Convert
After you’ve attracted and engaged the right people, the next step is to gather your leads contact information. We can help gather those valuable pieces of information by providing relevant and helpful content. We can create forms, leverage call-to-actions and landing pages.
By knowing your exact buyer persona and having helpful content, we’ll have every page of your website generating leads. We do this by doing a lot of A/B tests, strong targeting and CRO.
After attracting the right customers, you need to leverage marketing automations, CRM and closed loop reporting to make sure that you close those prospects. Most of your prospects aren’t ready to buy, we keep them heere by using lead nurturing, lead scoring and lead automation.
We’re almost there now! You’ve attracted the right customer and converted the right leads; now, you need to convert those leads into customers. MediaTown will use marketing automation, a CRM system and closed loop reporting to make sure that you are closing the right customer at the right time.
Closing customers
After attracting the right customers, you need to leverage marketing automations, CRM and closed loop reporting to make sure that you close those prospects. Most of your prospects aren’t ready to buy, we keep them heere by using lead nurturing, lead scoring and lead automation.
We’re almost there now! You’ve attracted the right customer and converted the right leads; now, you need to convert those leads into customers. MediaTown will use marketing automation, a CRM system and closed loop reporting to make sure that you are closing the right customer at the right time.
4. Delight
Inbound marketing does not stop after the sale, it’s the beginning of the relationship. We strive to create a great experience that engages current and past customers to increase their net promoter scores. We use email marketing, social media management, targeted ads and much more.
The Inbound SH1FT process
To summarize, you attract strangers then convert them into leads. They become clients, and you continue to delight them. Happy customers then become promoters. This way, they refer you even more customers.
For multiple years now, we’ve built a strong track-record of performance driven inbound marketing. Our inbound marketing agency has been trusted by many small, mid and large-sized companies to connect and convert leads through innovative & efficient marketing strategies. We focus on attracting your customers through inbound marketing methodologies.
What sets SH1FT apart?
Strong mission
SH1FT is here to help their clients grow. Our legacy is the amount of businesses and the stories we can tell about how we've been able to generate the results. Every project we work on creates a dent in the history of the company we work with.
Proven track record
We have tons of successful projects in many different industries under our belt with inbound marketing strategies. From social media to SEO, we create content that attracts your audience and converts them into clients in an efficient process.
Experienced team
Our team collaborates to share all their inbound marketing experiences together. Our strength lies in the fact that whenever you work with us, you have the compounded experience of many experts that have a track-record of delivering strong inbound marketing results.
In-depth Inbound Marketing services we offer
Web design that focuses on real impact on conversions and sales.
Results driven analysis to drive traffic that transforms into leads and sales.
Crafting a personalized ongoing dialogue with your prospects and customers.
Actionable strategies to to shorten the sales cycle and constantly optimize results.
Enhance brand awareness, drive traffic and increase revenue.
Leverage machine intelligence to show relevant content to your audience.
Close bigger sales through individualized marketing efforts.
Providing your sales team with information, content and tools to engage target prospects.
We can help you leverage all the Hubspot tools to grow efficiently.
Inbound marketing maximizes your results by working at every single buying journey’s steps. As an inbound marketing agency, we bring you more prospects, close them and craft a better experience to make them refer you more customers.