NXI Gestatio Design Lab
Promoting an art installation in Château de Chambord, second biggest castle in France
The story
POINT D.ORIGINE is an interactive sound installation which transposes into sound timbres and music, through a mathematical object called “spherical harmonic”, the architecture of the keep of the Château de Chambord.
It was created by NXI Gestatio Lab Design in Montreal, a UQÀM affiliate firm.
Our mandate
We had to promote and spread the info about POINT D.ORIGINE that took place in one of the main French monuments, the Château de Chambord, second largest French castle after Versailles and a highly known tourist destination (more than one million visitors a year).
Our goals were to maximize visibility on social media, reach a wide European audience, increase the number of physical visitors, improve brand image and help people understand the different layers of a complex project.
The results
Over a 1 month advertising campaign
46,473
Advertising reach
55,620
Impressions
19,406
Video views
159
Event answers
32%
Engagement rate
Advertising posters
Gallery
