What is YouTube advertising?
Impacts buying decision
Video is becoming one of the most loved medium. In fact, 90% of users say that product videos are helpful in the buying process. 80% of users remember a video Ad they viewed in the last month. The consumption of video is growing really fast. This is why it's key for brands to incorporate videos into their brands to gain a competitive advantage.
Video is relevant
It does depend on the product or service you are trying to sell through your brand. Although, you might not always be able to sell your product directly but there are many other ways to see videos. You can gain in visibility, connect with your audience or even show why your brand is special.
Cheaper Reach
With over one billion users consuming hundreds of millions of hours of video everyday, it is the second most used search engine next to Google. If you’re not present on YouTube, your competitors are and you are missing out! There to date 30 million users using Youtube per day.
1 billion YouTube accounts
300 million active users
2nd largest search engine
Essence research
Research is the most important part of any Youtube ad campaigns. We’re not only talking about knowing what your competitors are doing on Youtube, but most importantly understand your product and your company’s message. We really want to know who your customers are, what your product is and what makes your customers tick.
We then try to find similar accounts, what people are searching around your topic and themes. Before starting the video production, we also take a little dive into your brand to make sure everything we create is consistent and coherent.
Creative video production
There are a lot of different video types we’ve tried: product reviews, how-to videos, general education/entertainment, social observations, etc. The important part of any video on Youtube is to stand out because most people already don’t like Youtube ads. You want to focus on creating a memorable experience with an emotional appeal such as nostalgia.
We have experience with motion design, video editing, video production and high-end video’s. Everything we create is to drive the results you are looking for with Youtube ads which is why we always recommend to let us in charge of content production.
Constant optimization & report
After having created all the video content we need, we start launching your Youtube video ads in different formats and targeting. Our goal is to constantly test the waters while focusing mainly on the ads generating you the best results. You’ll also have access to a dedicated account manager that will tell you everything that is going on behind the curtain.
We want to make sure you feel like you can talk to anyone and that you still have control over your marketing in case something bad happens. We’ll also set with you a frequency to send you performance reports or 24 hours access to data.
Some videos we've done
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Why SH1FT YouTube Ads Agency?
Creative video team
We have a really strong video team in place to create anything we need for your brand. We can do motion design, video editing, video production and high-end videos on demand for your Youtube ads needs.
Strong optimization
We have an expertise with PPC advertising that goes beyond just placing your ads in relevant places. We constantly analyze your data to optimize your ads with A/B tests. You can rest assured that your results will improve overtime if the demand for your product increases.
Jungle experience
We have experience playing in the jungle of Youtube ads and resolving problems as they arrive. Most agencies only talk as if they were the gods of Youtube ads but never had to resolve simple yet important issues such as setting tracking or having to advertise complicated products.
Youtube ads targeting options
- Search-based targeting
- Competitor channels
- Home page
- Watch page
- Customer match
- Demographics
- Interests
YouTube ads formats
- Image overlay
- Display ads
- Sponsored card
- 6-second bumper ad
- Non-skippable in-stream ad
- Skippable in-stream ad
YouTube ads goals we can achieve
- Visibility
- Traffic
- Sales
- Calls
- Leads
Your complete video creation team
Motion design
Motion design is very effective for YouTube ads videos. Here are a few examples motion design: animated text, animated logo, character animation, bespoke animation, and so on.
Video editing
We can edit videos to adapt them to YouTube ads with advanced editing softwares such as Premiere Pro. Simple and well done editing is effective to take your YouTube ads to the next level.
Full video service
We can take care of your entire video production. We do it all: Script writing, finding actors, video editing and motion design. Everything is optimized to drive results with YouTube ads.
High end video
Requiring a bigger budget, we have the creativity to make extremely special videos optimized for YouTube ads. We can do 3D Animation, drone filming, special effects, celebrities, 360 videos, etc.
What about YouTube channel management?
We offer video production, Youtube channel optimization and interactions with your audience. We can take care of your YouTube channel to help you gain more followers and gain in popularity through amazing content, optimized content delivery practice and YouTube channel optimization. If you are looking for our social media management service, there will be further information on our service page.
B2C YouTube Ads Agency
From eCommerce to apps, we have experience running successful Youtube ad campaigns to reach your goals. We drive traffic that converts from high-quality videos that make your brand look better.
B2B YouTube Ads Agency
We have experience running Youtube ads for B2B companies to generate leads for services or products. We craft amazing videos that sell your features and positions your company as the experts of your industry.
Facebook Ads Agency
We create & optimize Facebook ads that convert and constantly optimize to maximize your results.
Instagram Ads Agency
We create & optimize Instagram ads that convert and constantly optimize to maximize your results.
Google Ads Agency
enerate a constant stream of sales/leads through the biggest online advertising platform.
LinkedIn Ads
We create & optimize Linkedin ads that convert for the corporate world & B2B businesses.
FAQ
You can choose how much you are willing to spend on Youtube ads. You also only pay when someone watches your ad rather than click on the option to skip the ad. In reality, most views cost between 10 and 30 cents (the price does vary a lot).
There are a lot of factors that affect the cost of your video such as the placement, the audience and the video itself. You can essentially set a daily budget which would enable you to stop spending when you’ve reached a certain amount everyday.
Yes you can! Youtube advertising offers a lot of options and control over where your ads appear. This is actually an essential part of maintaining brand safety, avoiding negative association with your business and optimizing your ads with the right targeting.
There isn’t any ideal length for Youtube ads since different formats offer different length. In general, you don’t want your ad to be longer than 60 seconds to keep your audience attention and not annoy people. The most important part is the beginning because if people don’t keep watching, then the rest of your ad won’t matter.
Negative keywords or channels are keywords we don’t want our ads to show for.
A pixel is a code on your website that tracks who visited each and every page. We use it for retargeting.
For Youtube ads, we demand a minimum of $1,000/mo.
Right away! Just call us at +1 438 299-5096 (toll free)
YouTube gives you the opportunity to advertise in different formats such as video and banner ads allowing brands to target users based on location, topics, keyword, strategic placements and takeovers, video remarketing, and tons of demographic audiences.
A few years ago, the only way to advertise with video was going through a broadcast that cost quite a lot. Now, YouTube advertising has allowed brands from all-size to do video advertising quite easily. Youtube ads are way more affordable with no minimum ad spend required. This allows a Youtube ads agency to work with small, medium or large businesses.